Role: Senior Digital product Manager - Marketing Channels

What you will be doing:

Albertson's Companies is re-imagining the grocery experience through a digital and customer experience transformation. The Product Manager will partner with marketing & operational partners to own and maintain our marketing campaign channels (email, push notifications, RCS/SMS text messages) to support ongoing business needs. S/he will be responsible for interfacing with business and marketing stakeholders, strategists, operations teams, and others to ensure the continued evolution of our marketing capabilities based on business needs and pain points. The right candidate will be able to work with business users to understand challenges, identify opportunities, and compile & derive requirements to drive new features and enhancements that will support recent & ongoing marketing campaigns and goals. This requires experience working with marketing channel managers, personalization of content & audiences, dynamic content recommendations, and background knowledge of ESP platforms such as SalesForce Marketing Cloud or Sinch, and customer data platforms like GrowthLoop.

The position will bebased in our Global Capability Center (GCC) in Bengaluru, India, and will be expected to interface with business stakeholders and leads based in the United States(Seattle WA, Pleasanton CA, Denver CO, Plano TX, Boise ID).

Main responsibilities:

- Define product strategy for the discovery and planning product area by partnering with respective PMs and key business and operational partners, to maintain a proactive roadmap of capabilities and functions to support upcoming marketing campaigns.
- Own the product lifecycle, from discovery, definition, execution to launch & iteration for their products.
- Act as the subject-matter-expert for email and push notification capabilities (components, modules, data extensions) within SalesForce Marketing Cloud
- Drive and support the modernization of dynamic personalized content recommendations from upstream data sources.
- Define detailed use cases,



product requirements, and technical specs needed to support roadmap initiatives.
- Work closely with engineering partners to implement new features, deliver enhancements, and address gaps or breakages in our marketing channel capabilities.
- Work closely with marketing and operational partners in understanding business pain points in marketing channel (email, push, text) campaigns; identify and gather requirements for new features (can be new email modules/components, data extensions/integrations, other platform capabilities).
- Participate and lead an agile development process, working closely with internal Tech teams and multiple onshore and offshore engineering teams.
- Maintain standards for a data-driven approach to making decisions and gain user insight using internal metrics, and analytics tools like Adobe Analytics and PowerBI.
- Define success criteria and KPIs to justify continued investment and prioritization of features.
- Partner with cross-functional team members to gain insight into increasing marketer productivity, efficiency & effectiveness, and scaling campaign volumes to ultimately increase revenue and ROI.

What we are searching for:

- Bachelor's degree or equivalent in marketing and/or Marketing tech
- 6+ years in Marketing/Advertising area with experience including but not limited to content management, audience management, personalization, internal platform/application development, analytics, and automated marketing technologies
- Hands-on use in marketing communication platforms like SalesForce Marketing Cloud and Sinch
- Prior experience and involvement in scaling personalized content at very large volumes
- Strategic and analytical skills with the ability to translate between strategic business decisions and their quantitative implication
- 6 years' experience in marketing technology product management
- Internet and retail experience preferred
- Strong analytical, prioritization and negotiating skills
- Usability and customer-focused design experience a plus
- Passionate about building great products and user-interfaces; and solving customer and business problems

📌 Senior Digital Product Manager (Bengaluru)
🏢 Albertsons Companies India
📍 Bengaluru