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Marketing Manager

HealthX Africa seeks a strategic marketing planner in Nairobi. Responsibilities include brand management, campaign execution, market research, and team leadership.

The Health Pulse 22nd July 2025 2 minutes read 0 comments

Organization: HealthX Africa

Application Deadline: August 19, 2025

Location: Nairobi

Job type: Onsite

Employment Type: Contract

Job role

Strategic Marketing Planning

- Design and implement comprehensive marketing strategies aligned with company objectives.
- Develop quarterly and annual marketing plans in collaboration with the Regional Lead.

Brand Management

- Oversee brand consistency across all channels (digital, print, PR).
- Strengthen HealthX Africa’s positioning in the telehealth market.

Market Research & Insights

- Analyze market trends, customer behavior, and competitor activities.
- Use insights to inform strategy, targeting, and service offerings.

Campaign Development & Execution

- Plan and manage marketing campaigns (social media, email, digital ads, offline).
- Track and optimize performance to ensure high engagement and ROI.

Content & Communication Oversight

- Supervise development of compelling content (blogs, social media, email, video).
- Ensure all messaging aligns with brand tone and audience expectations.

Lead Generation & Demand Creation

- Build digital funnels to drive qualified leads.
- Work with sales teams to ensure lead quality and conversion alignment.

Partnership & Community Engagement

- Identify and manage partnerships (e.g., employers, influencers, health orgs).
- Promote co-branded initiatives to extend reach and build trust.

Marketing Analytics & Reporting

- Track key KPIs (Customer Acquisition Cost (CAC), Click Through Rate (CTR), Cost Per Lead (CPL), conversion rate, etc.




- Deliver monthly and quarterly performance reports with actionable insights.

Budget & Resource Management

- Prepare and manage marketing budgets.
- Ensure cost-effectiveness and maximum return on investment.

Team Leadership & Development

- Lead and mentor junior marketing team members.
- Foster a creative, high-performance culture within the team.

Cross-Functional Collaboration

- Work closely with sales, clinical, tech, and customer support teams.
- Align marketing activities with overall business goals.

Regulatory Compliance & Ethics

Ensure compliance with healthcare marketing standards, data privacy laws (e.g., HIPAA, Kenya Data Protection Act), and ethical guidelines

Who Can Apply

- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5+ years in marketing (at least 2 in healthcare, tech, or startup environment)
- Proven experience in digital marketing, content strategy, and lead generation
- Strong knowledge of CRM tools, analytics platforms, and digital channels
- Excellent leadership, analytical, and communication skills

How to Apply

Complete online application form

https://hris.peoplehum.com/ehire/jobs/5c37f3ff-02d0-4cd2-a32f-1788401bbdbb/6ea580e8-dd57-4f65-aee9-6f41ab3c5c48?source_name=LinkedIn&source;_type=Social

For More Information, Please Visit The HealthX Africa Webpage

https://www.healthxafrica.com/

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