About This Job

MARS Cosmetics

Location: Delhi, India, India

Work Mode: On-site

Industry: Personal Care Product Manufacturing

Job Description

Job Title- Area Sales Manager

Location- Delhi

Experience- 4-6 years

About The Role-

Mars Cosmetics is looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive our General Trade business across an assigned area within Delhi/NCR. The ideal candidate will come strictly from the beauty/cosmetics industry, with hands-on experience in General Trade (GT) sales (not counter/Beauty Advisor-led retail).

Key Responsibilities-

Own and deliver the primary and secondary sales targets for the assigned area through the General Trade channel.Manage and evaluate distributors, sub-stockists, and wholesalers within the territory. Build and expand retail coverage across productive outlets (chemists, cosmetics stores, department stores, kirana/general stores) in GT.Lead, guide, and monitor a team of Sales Officers/Territory Sales Executives and distributor sales representatives (DSRs) on a day-to-day basis.Track and improve key sales metrics: outlet coverage, strike rate, lines per bill, average bill value, and distributor ROI.Execute in-market promotional activities, trade schemes,



and visibility drives to boost sell-out. Ensure timely order booking, stock liquidation, and claims settlement with distributors.Monitor competitor activity, pricing, and market trends within the area and report to the RSM.Ensure adherence to company's trade policies, credit norms, and distributor management guidelines.

Required Skills & Experience-

4–6 years of experience in Sales, strictly from the beauty/cosmetics/personal care industry, this is a mandatory requirement.Proven track record of managing and growing General Trade (GT) business, this is a mandatory requirement.Candidates with only Beauty Advisor (BA) background will NOT be considered. We are looking for someone from a core sales/distribution role (Sales Officer, Territory Sales Executive, or similar), not counter/BA-led retail sales.Robust experience in distributor management, secondary sales, and last-mile retail execution.Demonstrated ability to guide and motivate a field sales team (Sales Officers/DSRs).Data-driven approach to sales planning with proficiency in Excel/reporting tools.Willingness to travel extensively within the assigned area

📌 Area Sales Manager (Delhi)
🏢 MARS Cosmetics
📍 Delhi