The Mission: Build the operating system for the future of AI-powered entertainment.

About Us

Our journey at Dashverse began with a simple question: What if AI could power the next generation of entertainment As a Series A company backed by leading investors like Peak XV, Matrix, and Stellaris, we first redefined storytelling with Dashtoon, our revolutionary AI comics creation and distribution platform. Now, with Dashreels, we are creating a new universe of short-form video, pairing addictive short dramas with our own game-changing AI-generated originals. We're on a mission to become the world's go-to destination for compelling, short-form narrative content.

About The Role

We're looking for a Creative Promo Writer who bleeds advertising — someone who has lived inside the high-pressure, high-output world of a top-tier creative agency and can now bring that performance-marketing instinct to entertainment.

This isn't a content writer role. This is a role for someone who knows the difference between a line that entertains and a line that converts — and can write both before lunch. You'll craft punchy, emotionally loaded promo scripts that make a viewer stop scrolling, press play, and subscribe. Your work sits at the intersection of advertising copy, short-form drama, and performance marketing.

WHAT YOU'LL DO

- Own the promo script pipeline. Write scripts and copy for promotional videos, show trailers, social media ads, and campaign creatives targeting Hindi-speaking and global audiences — with agency-level craft and OTT-native instincts.
- Find the hook. Work with the Creative Lead and production team to identify the sharpest sellable angles for each show — the hook that reduces CAC and maximises conversions.
- Dial the format. Write the 3-second scroll-stopper, the 15-second trailer hook,



and the emotional gut-punch — and know exactly which one the brief needs.
- Storyboard thinking. Create detailed shot breakdown sheets alongside scripts — not just words on a page, but a visual blueprint for the production team.
- Close the loop. Track promo performance metrics and iterate. If the data says the hook drops at 4 seconds, you rewrite it — no ego, only output.
- Feed the trend engine. Stay current on what's working across Instagram Reels, YouTube Shorts, Micro Drama and OTT platforms — and bring those insights into every brief.
- AI-assisted creativity. Leverage AI tools for ideation, variation testing, and quick-turnaround creative — curiosity and efficiency over resistance.

WHAT WE'RE LOOKING FOR

Non-Negotiables

- 2+ years of creative writing experience at an advertising/digital agency or its equivalent. Agency-trained instincts are the foundation of this role.
- A portfolio that demonstrates performance-driven creative writing: ad scripts, promo videos, campaign copy, social hooks. We want to see work that had a brief, a deadline, and a metric.
- Exceptional Hindi and English writing skills. You switch between the two mid-script without losing rhythm, tone, or emotional register.
- Deep understanding of what makes short-form video work — pacing, tension, the visual implication of a word, the weight of a pause.
- A marketing brain inside a creative heart. You care about conversion as much as craft. You understand CAC, CTR,



and why they matter to the brief you're writing.
- Speed without sloppiness. You can deliver multiple polished scripts per day, manage revisions without meltdown, and thrive in a high-output environment.

Strong Advantages

- Experience writing specifically for OTT platforms, streaming services, or short-form drama — you understand what hook by frame 3 actually means in practice.
- Familiarity with micro-drama formats: the cliffhanger structure, the episodic beat, the 60-second emotional arc that ends on a question.
- Regional language fluency — especially in how Hinglish, colloquial Hindi, or regional dialects land with specific audiences.
- Prior work on performance marketing campaigns where you can point to creative decisions that moved a number.
- Social media native — you instinctively know what's trending on Instagram, YouTube Shorts, and X, and you can reverse-engineer the creative logic of a viral moment.
- Comfort with AI writing tools (ChatGPT, Gemini, Claude) used intelligently — not as a crutch, but as a creative accelerator.

Why Join Us

- Build from the Ground Up: A rare opportunity to shape the core systems of a breakout company in its early, high-growth stage.
- Unprecedented Impact: Your work will directly influence the success and scalability of our entire operation.
- Work with the Best: Join a dynamic and passionate team that is setting new standards in storytelling and technology.
- Accelerate Your Career: This role offers immense potential for personal and professional growth in a fast-scaling company.

If you have a strong operational mindset and enjoy being the person who keeps the entire system running smoothly, we'd love to hear from you.

Ready to build with us Apply Now!

📌 Creative Writer (Bengaluru)
🏢 Dashverse
📍 Bengaluru