Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales & profit.

Key Result Areas & Supporting Actions

Key Result Areas

Supporting Actions

- Market Mapping – Geographic and behavioural segmentation
- Analysing market trend/customer behaviour.
- Assessment of scope & scale of opportunity.
- Meet existing customers.
- Identify new customers.
- Attend trade fairs/expos.
- Prepare geographic mapping reports.
- Update reports daily.
- Segregate trial customers.
- Classify customers by value/price focus.
- Plan product approvals.
- Revenue, Volume & EBITDA
- Deliver business volume, revenue & profitability.
- Price/value management.
- Maximise margins.
- Portfolio management.
- Business expansion through New Product & application development




- Expand PV trials.
- ACH for Japan.
- Ensure plant utilisation.
- Portfolio management discipline.
- Recent Business and market expansion
- Understand customer requirements.
- Network with industry experts.
- Identify niche applications.
- Explore new business models.
- Develop product adjacencies leading to Chlorine derivatives
- Develop products & vendors.
- Commercialise new products.
- Work with R&D.;
- Customer acceptance.
- Sustainable Growth of Specialty Chemical
- Commercialise new products and hand over to Sales.
- Customer satisfaction & Feedback
- Product continuity.
- Improve CSI.
- Develop & motivate team
- Provide direction.
- Develop specialty mindset.
- Train & mentor.
- Training plan.

📌 Head - Sales Branded Products (Delhi)
🏢 Aditya Birla Chemicals
📍 Delhi