- Qualification: Minimum 12th Standard or Diploma; Graduates preferred
- Experience: Freshers or experienced candidates from the same/allied industries preferred
- Age: Less than 25 years preferred
- Traits: Highly motivated, comfortable with travel, eager to learn
B. Interview Process:
- First Round: Conducted by Area Franchise Managers or Trade ASMs
- Second Round: Conducted by Franchise RSMs (initial 5% of candidates)
C. Key Responsibilities:
- Sales: Achieve sales value and special product turnover through franchise dealer counter
- Lead Conversion: Focus on converting leads for painting services (central, dealer, self-generated)
- Enrolment: Enroll painters and contractors in the Sparkle Loyalty Program
- Activation: Regularly engage painters and contractors to ensure they remain active
- Display: Maintain planogram and displays at franchise counters
- Meetings: Conduct painter/contractor shop meetings with TSM/TSE
D. Tasks:
- Product Sales: Ensure product turnover via franchise dealer counter
- Lead Generation: Use cold-calling, dealer,
and contractor sources for leads
- Lead Conversion: Visit sites, finalize deals, and provide quotations
- Contractor Activation: Ensure contractors are regularly engaged with schemes and active in the system
- Display Maintenance: Ensure proper product placement and visibility at franchise counters
- Meetings: Conduct meetings to improve awareness of product launches, schemes, and special offers
E. Incentive Structure:
- Secondary Sales Value: Achieve sales targets through leads (tracked via SFA)
- Lead Generation: Generate leads via cold-calling, dealer, and painter networks (tracked via OTP mechanism)
- Lead Conversion: Convert leads and close deals (tracked via lead management system)
- Contractor Activation: Engage contractors and ensure they remain active (tracked through product purchases and app scanning)