We are looking for a Specialist - Marketing Operations to support our global Marketing and Sales teams by ensuring productive lead management, operational excellence, and data integrity across our marketing technology stack.
In this role, you will manage lead routing, campaign operations, reporting, and process optimization while partnering with cross-functional stakeholders to improve lead flow and sales efficiency. You will play a key role in maintaining CRM data quality, resolving operational requests, and supporting marketing automation initiatives.
Key Responsibilities
- Manage lead operations, including lead routing, assignment updates, enrichment, and distribution to ensure timely and accurate lead delivery.
- Own ticket management by resolving requests related to lead assignment, campaign execution, and system updates while meeting defined SLAs.
- Monitor lead flow and support reporting on funnel performance, lead quality, and operational metrics.
- Maintain data integrity within Salesforce and Marketo through regular audits, validation, and hygiene initiatives.
- Partner with Sales, Marketing, and RevOps teams to improve lead qualification, segmentation, and campaign execution processes.
- Support marketing automation initiatives and workflow enhancements to improve operational efficiency.
- Troubleshoot lead routing and campaign issues by collaborating with IT, RevOps, and other internal stakeholders.
- Identify process improvement opportunities and recommend scalable operational solutions.