About the Role
We’re looking for a social-first, internet-native, numbers-loving, reputation-obsessed leader to build, scale, and own our social media and online reputation engine.
This is not a “post captions and track likes” role.

We’re looking for someone who has built social media ecosystems from scratch, scaled communities, cracked both organic and paid growth, handled real-world brand conversations, managed messy ORM situations, understood what makes content travel, and still knows how to get their hands dirty when needed.

A little bit copywriter, a little bit strategist, a little bit analyst, a little bit therapist for angry comment sections. You should know what works on LinkedIn, Instagram, YouTube, X, Facebook, WhatsApp-led journeys, creator ecosystems, and emerging platforms — not theoretically, but because you’ve actually executed campaigns, read dashboards, fixed underperforming content, managed agencies, and responded to customers when things got real.
If you can think like a brand leader, move like a startup operator, and execute like a founder — we’d love to talk.





What You’ll Own
1. Social Media
You will own the brand’s social media ecosystem end-to-end — from strategy to content, from growth to analytics, and from ideas to execution.
This is the core of the role. We’re looking for someone who can build social media like a business engine, not just a publishing calendar.
You will:
- Define and lead the overall social media strategy across Instagram, LinkedIn, YouTube, Facebook, X, and emerging platforms
- Build platform-specific growth plans with explicit audience, content, engagement, and business objectives
- Create and scale social media channels, content properties, and repeatable formats from scratch
- Own the social content calendar across brand, product, topical, educational, cultural, campaign-led, and engagement-led content
- Lead the development of reels, carousels, long-form videos, shorts, explainers, lives, creator-led content, moment ma

📌 Lead – Social Media (Mumbai)
🏢 ManipalCigna Health Insurance Company
📍 Mumbai