Job Description:

We are looking for a hands-on Marketing Manager to drive end-to-end marketing execution across website, inbound funnels, campaigns, and performance channels. This is a high-ownership individual contributor role with direct visibility to founders, ideal for someone who executes fast, thinks in funnels, and delivers measurable growth.

An AI-first mindset is mandatory, as the role requires active use of AI tools to improve speed, experimentation, and output quality.

Key Responsibilities

Website & Conversion Optimization

- Manage website performance, landing pages, and messaging
- Improve conversion rates through continuous testing (A/B testing)
- Handle SEO fundamentals (on-page & technical)
- Track performance via GA4 and Search Console

Inbound & Funnel Execution

- Build and optimize inbound funnels (content → landing page → email → conversion)
- Improve lead quality and conversion rates
- Collaborate with Sales to drive pipeline impact

Product Marketing & Campaigns

- Translate product positioning into high-impact campaigns
- Support feature launches and brand narrative
- Create sales enablement materials (decks, one-pagers, battlecards)

Multi-Channel Campaign Execution

- Execute campaigns across web, email, and social media
- Ensure consistent messaging across channels
- Drive traffic, leads, and pipeline contribution





Agency & Vendor Management

- Manage SEO, paid marketing, PR, creative, and web agencies
- Define KPIs, timelines, and ensure quality delivery
- Drive outcome-focused execution

AI-First Marketing Execution

- Use AI tools for research, content creation, creatives, and reporting
- Build scalable, AI-driven experimentation systems

Desired Profile / Criteria / Skills : Supporting Responsibilities

- Assist in performance marketing (Google Ads, Meta Ads)
- Execute social media aligned with campaigns
- Support PR initiatives and founder branding
- Improve outbound campaign conversions

Success Metrics

- Improved website conversion rates
- Strong inbound funnel performance
- Higher lead quality and pipeline contribution
- Optimized CAC/CPA from paid channels
- Faster execution using AI tools

Requirements

- 5+ years of experience in Marketing (preferably B2B SaaS)

Strong experience in:

- Website & landing page optimization
- Inbound marketing & funnel building
- Multi-channel campaign execution
- Performance marketing fundamentals
- Agency/vendor management
- Strong analytical and execution skills
- AI-first mindset with hands-on usage of AI tools

Valuable to Have

- HubSpot, Salesforce
- GA4, Google Tag Manager
- Google Ads, Meta Ads
- Search Console, Ahrefs, SEMrush

📌 Marketing Manager ( SAAS Software Company) (Ahmedabad)
🏢 Mantras2Success
📍 Ahmedabad