Responsibilities
- Write content that promotes our products and services
- Conduct in-depth research and convey findings with accuracy
- Revise and edit content before publication
- Stay current on marketing and general industry trends to augment content development
- Work with content strategists to build editorial calendars
- Collaborate with team members to ensure alignment and consistency in branding, style, and messaging
Keyword Research:
Conduct thorough keyword research to identify high-traffic, relevant keywords for the company’s industry.
Analyze competitors’ keywords and SEO strategies to stay ahead in the market.
On-Page Optimization:
Optimize website content, including meta tags, headers, URLs, and images, for target keywords.
Ensure website content is structured effectively for search engines and users, focusing on readability and relevance.
Implement schema markup and other advanced on-page SEO techniques.
Content Strategy and Creation:
Collaborate with content creators to develop high-quality, SEO-friendly content that meets user intent.
Provide recommendations for content updates and current content opportunities to improve search rankings.
Technical SEO:
Conduct regular technical SEO audits to identify and fix issues such as broken links, crawl errors, and site speed problems.
Ensure website architecture is optimized for search engines, including proper use of sitemaps, robots.txt, and canonical tags.
Implement structured data and rich snippets to enhance search engine listings.
Link Building:
Develop and execute effective link-building strategies to increase the website’s authority and improve search rankings.
Identify and pursue opportunities for acquiring high-quality backlinks from relevant websites.
Analytics and Reporting:
Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software.
Track key SEO metrics such as organic traffic, rankings, and conversions, and provide regular p