Texas Instruments (TI) is a global semiconductor company that designs, manufactures, and sells analog and embedded processing chips. Our products power everything from industrial automation to automotive safety systems, enabling engineers and innovators worldwide to create smarter, more effective technology.
? About the Team — High Speed Data Interface Product Group
The High Speed Data Interface product group focuses on the development of differentiated high-speed SerDes SoCs targeted for automotive and industrial markets. There are two primary focus areas — Ethernet PHY and FPD-Link.
Ethernet PHY Group: Ethernet PHY applications target Industrial, Robotics, and Automotive applications in control and radar sensor aggregation space using standard-compliant devices. A large number of applications — like in-vehicle driver alertness monitors, steering, or accelerator control in automotive and robotic applications — require an Ethernet interface.
The ubiquity of Ethernet-enabled devices allows customers to simplify connecting large numbers of devices in automotive and robotic environments.
Customers expect robust performance in the presence of interference and electrostatic discharge (ESD) events, along with processing offload capabilities to simplify their design. The low-cost migration of control applications from CAN to Ethernet presents unique challenges — requiring interdisciplinary skills to work on trade-offs in analog/digital realization with aggressive cost and power targets.
FPD-Link Group: The proprietary FPD-Link interface addresses multi-gigabit (up to 20 Gbps) automotive and industrial sensor and display markets. The constant increase in the density of electronic sensing and display content in automotive and robotics, along with application complexity, is pushing data rate (>20 Gbps) and Bit Error Rate (BER) performance requirements higher.
Due to automotive functional safety requirements, customers demand robust performance a