About the Role:
Key Responsibilities:
- Build and maintain customer segmentation strategies to target audiences effectively.
- Monitor campaign performance metrics (open rates, CTR, conversions, unsubscribe rates) and provide actionable insights.
- Continuously analyze customer behavior and trends to improve targeting and campaign effectiveness.
- Manage and grow the subscriber database while ensuring data hygiene and accuracy.
Requirements:
- Strong analytical skills and experience with tools like Google Analytics, spreadsheet, or other reporting platforms.
- Excellent communication and copywriting skills.
- Highly organized with an eye for detail and a creative mindset.
- Bonus - If you’ve worked in the US market.
What We Offer:
- Competitive salary and an opportunity to work with a fast-growing eCommerce brand.
- Collaborative and supportive team environment.
- Professional development and upskilling opportunities.