Digital Marketing Executive

McLine Studios is a leading architectural firm that designs and delivers innovative and sustainable architectural projects. We’re seeking a proactive and self-sufficient Digital Marketing Executive to take full ownership of our digital presence. This role requires someone with hands-on experience in SEO, content strategy, website management, and visual content creation.

Key Responsibilities:
- Website Management: Maintain and optimize the WordPress website for SEO, UX, and technical performance, including basic HTML/CSS edits.
- SEO: Lead all on-page, off-page, and technical SEO efforts, including keyword optimization, audits, and backlink building through guest posting.
- Content Strategy: Plan, write, and manage engaging content across blogs, service pages, and social media.
- Visual Design: Create and maintain high-quality, on-brand visuals for digital platforms using Canva, Photoshop, and AI tools.
- Analytics & Reporting: Track website performance, SEO health, keyword rankings,



and content effectiveness using tools like Google Analytics and Search Console.
- Social Media: Independently manage Social Media marketing—posting, engagement, and experimentation with different formats; repurpose content into shorter formats for higher engagement.
- Performance Marketing (preferred): Support or manage campaigns on Google and LinkedIn; track metrics, and analyze performance using Excel and dashboards.
- Research & Insights: Conduct in-depth topic and keyword research, competitor analysis, and content audits; translate insights into actionable strategies for SEO, content, and outreach.

Requirements:
- 2+ years of relevant experience in digital marketing
- Solid understanding of SEO (on-page, off-page, and technical)
- Solid command of WordPress, HTML/CSS, and web performance tools
- Proficiency in Google Analytics, Search Console, and other SEO tools
- Excellent writing skills with the ability to create both technical and creative content

📌 Digital Marketing Executive (Shalimar Bagh)
🏢 McLine Studios
📍 Shalimar Bagh