Function : Digital Marketing & Communications
Reports To: Senior Associate Director – Digital Marketing
Location :Hyderabad (Primary)
Employment Type :Full-Time
Experience
10–14 Years
About ISB
The Indian School of Business (ISB) is one of Asia’s premier business schools, consistently ranked among the world’s top institutions. ISB’s mission is to create global leaders through cutting-edge research, transformative education, and meaningful industry engagement. The Digital Marketing function drives visibility, reputation, and lead generation across ISB’s flagship programmes, executive education offerings, and research platforms.
Role Overview
ISB is seeking a high-calibre Senior Manager – Growth Marketing to lead the organic growth and digital asset strategy across two distinct but interconnected mandates:
Primary: Drive the reach, authority, and engagement of discover.isb.edu — ISB’s research-driven content platform (launched 2024) — through best-in-class SEO, organic content strategy, paid branding, and site optimization.
Secondary:



Own the continuous improvement of ISB’s core digital properties — the main ISB School site and the Executive Education (ExecEd) site — ensuring they deliver measurable business outcomes.
The ideal candidate brings a rare combination of technical depth (SEO architecture, GA4, CMS), strategic thinking, and growth-marketing execution. This role will collaborate closely with content, brand, faculty, IT and sales teams and will have direct influence & Impact on ISB’s digital footprint and reputation.
Key Responsibilities
1. Discover.ISB – Growth & SEO
Develop and execute a comprehensive ambitious SEO & AEO roadmap for discover.isb.edu — covering technical SEO, on-page optimisation, content clustering, and link acquisition.
Build robust topical authority in ISB’s key research domains (strategy, policy, entrepreneurship, operations) through structured strategy that is in tune with evolving entity, clustering and EEAT guidelines.
Action technica

📌 Senior Manager (Hyderabad)
🏢 Indian School of Business
📍 Hyderabad