Job Description: Head/Lead – AI Performance Marketing

Organization: K12 Techno Services Pvt Ltd
Function: Marketing & Growth
Experience Required: 5-7 Years
Location: Bangalore
Employment Type: Full-Time

About the Role
Orchids The International School is looking for a seasoned AI Performance Marketing leader to drive data-led, AI-powered growth marketing across admissions and brand campaigns. This role sits at the intersection of performance marketing, marketing technology, and applied AI responsible for building intelligent, scalable systems that improve lead quality, reduce cost per acquisition, and accelerate enrollment growth across all school branches/regions.

The ideal candidate is a hands-on performance marketer who has evolved with the industry from traditional paid media to AI-driven predictive targeting, automation, and marketing intelligence and can lead a high-performing team while working closely with admissions, brand, and content functions.

Key Responsibilities
Strategy & Leadership
● Own the end-to-end performance marketing strategy (Meta, Google, YouTube,



programmatic, affiliate) integrating AI/ML tools for targeting, bidding, and creative optimization.
● Define and drive the AI adoption roadmap for marketing - predictive lead scoring, automated bidding, AI-generated creative testing, and conversational AI for lead nurturing.
● Lead, mentor, and scale a team of performance marketers, media buyers, and marketing analysts.
● Partner with senior leadership to align performance marketing goals with enrollment and revenue targets across school campuses.

Performance & Growth
● Manage large-scale paid media budgets across Meta Ads, Google Ads, programmatic, and emerging AI-first ad platforms.
● Build and optimize full-funnel campaigns (awareness to admission conversion) using AI-driven attribution and marketing mix modeling.
● Use AI/automation tools to improve lead quality scoring, audience segmentation, and energetic creative optimization (DCO).
● Driv

📌 Head/Lead – AI Performance Marketing (Bengaluru)
🏢 K12 Techno Services
📍 Bengaluru