About This Job

ManipalCigna Health Insurance Company Ltd.

Location: Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Insurance

Job Description

About the Role

We’re looking for a social-first, internet-native, numbers-loving, reputation-obsessed leader to build, scale, and own our social media and online reputation engine.

This is not a “post captions and track likes” role.

We’re looking for someone who has built social media ecosystems from scratch, scaled communities, cracked both organic and paid growth, handled real-world brand conversations, managed messy ORM situations, understood what makes content travel, and still knows how to get their hands dirty when needed.

A little bit copywriter, a little bit strategist, a little bit analyst, a little bit therapist for angry comment sections. You should know what works on LinkedIn, Instagram, YouTube, X, Facebook, WhatsApp-led journeys, creator ecosystems, and emerging platforms — not theoretically, but because you’ve actually executed campaigns, read dashboards, fixed underperforming content, managed agencies,



and responded to customers when things got real.

If you can think like a brand leader, move like a startup operator, and execute like a founder — we’d love to talk.

What You’ll Own

Social Media

You will own the brand’s social media ecosystem end-to-end — from strategy to content, from growth to analytics, and from ideas to execution.

This is the core of the role. We’re looking for someone who can build social media like a business engine, not just a publishing calendar.

You Will:

Define and lead the overall social media strategy across Instagram, LinkedIn, YouTube, Facebook, X, and emerging platformsBuild platform-specific growth plans with explicit audience, content, engagement, and business objectivesCreate and scale social media channels, content properties, and repeatable formats from scratchOwn the social content calendar across brand, product, topical, educational, cultural, campaign-l

📌 Lead – Social Media (Mumbai)
🏢 ManipalCigna Health Insurance Company
📍 Mumbai