A. ROLE & CONTEXT
Purpose
The role is responsible for driving the marketing strategy, adoption narrative and growth interventions for key digital-led business programs in Herbalife India, including Protocol / Pro2col, loyalty-linked initiatives, CRM journeys and category penetration programs. The role will convert these opportunities into sharp propositions, content, sampling inputs, customer/associate communication, lifecycle nudges and measurable business outcomes.

Context / Background
Herbalife India is moving towards a more tech-enabled, data-led and customer-centric wellness ecosystem. In an associate-led model, success will depend on strong marketing translation: clear benefit stories, simple content, relevant campaign hooks, smart sampling choices, lifecycle communication and sharper category growth interventions.

Role Focus: Marketing proposition | GTM messaging | CRM/lifecycle journeys | sampling strategy inputs | category penetration | content/toolkits | performance optimisation

B. ROLE RESPONSIBILITIES
I. Business Impact
Contribute to revenue,



volume point and category growth by using digital-led programs, loyalty-linked interventions, CRM journeys and sampling inputs as marketing growth levers.
Improve adoption and engagement of Protocol / Pro2col through strong propositioning, explicit messaging, market activation and content support.
Support category penetration beyond core weight-management products by identifying relevant cohorts, trial opportunities, cross-sell themes and repeat-purchase triggers.
Help improve retention, repeat purchase, basket size and customer lifetime value through sharper lifecycle communication and marketing interventions.
II. Strategy
Develop marketing strategy for Pro2col, loyalty-linked growth opportunities, CRM journeys and digital-led category activation programs.
Define proposition, message hierarchy, reason-to-believe, content themes and campaign hooks for associates and customers.
Provide marketing inputs on loyalty str

📌 Sr. Manager (Bengaluru)
🏢 Herbalife
📍 Bengaluru