HK Vitals: is a premium D2C health and wellness brand dedicated to enhancing everyday well-being through high-quality supplements and holistic health solutions. This position is part of HealthKart, India’s leading nutrition and supplement platform, which houses brands like MuscleBlaze, HK Vitals, TrueBasics and Gritzo.
Key Responsibilities
Develop and execute end-to-end social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other platforms.
Create engaging content independently, including carousel posts, captions, and short-form video/reel scripts.
Plan and manage content calendars aligned with brand campaigns, product launches, and business goals.
Drive ROI-focused social media campaigns and analyze performance using key metrics and insights.
Collaborate with internal teams, agencies, and influencers to execute impactful marketing campaigns.
Must-Have Skills & Experience




3+ years of experience in Social Media Management with a D2C brand or digital/creative agency.
Robust content writing skills with the ability to create engaging social media copy and video scripts.
Expertise in content strategy, community management, and influencer marketing.
Hands-on experience with Meta Business Manager, Google Analytics, and other social media analytics tools.
Genuine interest in the health, fitness, and wellness industry with a creative, data-driven approach.
Why Join HK Vitals?
Be part of a fast-growing D2C health and wellness brand backed by HealthKart.
Own and shape impactful social media campaigns that strengthen the brand's digital presence.
Thrive in a collaborative, creative, and performance-driven work environment with opportunities for growth.

📌 Social Media Manager (Gurugram)
🏢 HealthKart
📍 Gurugram