Medico-Marketing & Brand Strategy Lead

Job Description:
Medico-Marketing & Brand Strategy Lead is a strategic, global marketing role responsible for shaping therapy-anchored brand strategy for biosimilars & generic formulation across advanced and emerging markets.

Business Area:
Global Marketing Communications

Key Responsibilities:

1. Therapy & Disease Area Strategy
Serve as the global therapy expert for assigned disease areas.
Identify unmet needs, patient journey gaps, and biosimilar adoption barriers across advanced and emerging markets.
2. Medico-Marketing Narrative & Value Proposition
Define the core scientific and clinical story for each brand.
Translate evidence into clear, compliant, and differentiated medico-marketing narratives.
3. Global Brand & Launch Strategy Input
Shape global brand positioning and messaging frameworks.
Provide therapy-anchored strategic inputs for new product launches and lifecycle plans.
4. Market Insight Synthesis
Lead cross-market insight generation (HCP, payer, practice).




Synthesize insights into strategic hypotheses and launch assumptions for regions.
5. Medical–Marketing Bridge & Governance
Partner with Medical Affairs to align evidence, claims, and messaging.
Establish standards for scientific storytelling and medico-marketing excellence within GMC.

Skills/Experience:

10 - 15 years of experience in Medico-marketing, Brand strategy, medical affairs–marketing interface, Biosimilars / biologics / specialty pharma.
Understanding of the Oncology/immunology/Diabetes therapy area
Proven experience in therapy-led brand building with hands-on involvement in global or regional product launches.
Experience across advanced (US/EU) markets
Strong understanding of regulatory and compliance constraints

Educational Qualification:

Advanced degree preferred: MD, PharmD, PhD, or M.Pharm + MBA with robust clinical exposure in Life Sciences, Pharmacy, Biotechnology, or related discipline.

📌 Medico-Marketing & Brand Strategy Lead (Bengaluru)
🏢 Biocon
📍 Bengaluru