Seeking a skilled Software Developer with a robust focus on Salesforce Marketing Cloud and Marketing Cloud Connect. The ideal candidate will have 5 -7 years of experience in software development, with a proven track record of implementing and managing Salesforce Marketing Cloud solutions. This role requires a deep understanding of marketing automation, data integration, and customer engagement strategies.
Responsibilities
Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.
Utilize Marketing Cloud Connect to integrate Salesforce CRM with Marketing Cloud for seamless data flow.
Collaborate with marketing teams to create and optimize customer journeys and campaigns.
Analyze campaign performance and provide actionable insights to improve engagement and conversion rates.
Ensure data integrity and compliance with data protection regulations.
Participate in code reviews and maintain best practices in software development.
Provide technical support and training to team members and stakeholders.
Stay updated with the latest trends and technologies in Salesforce Marketing Cloud and digital marketing.
Mandatory Skills
Strong expertise in Salesforce Marketing Cloud and Marketing Cloud Connect.
Proficient in SQL and data manipulation for reporting and analysis.
Experience with AMPscript and Journey Builder.
Solid understanding of marketing automation principles and best practices.
Ability to troubleshoot and resolve technical issues related to Marketing Cloud.
Preferred Skills
Familiarity with Salesforce CRM and its integration with Marketing Cloud.
Experience in HTML, CSS, and JavaScript for email and landing page development.
Knowledge of data privacy regulations (e.g., GDPR, CCPA).
Experience with A/B testing and campaign optimization techniques.
Certifications in Salesforce Marketing Cloud are a plus.