The Director of Marketing Communications is responsible for the planning,
direction, control, and coordination of all communication activities, with an
emphasis on public relations. Promotes and maintains good communications in
order to enhance the prestigious image of the hotel and by doing so contributes
to the revenues of the hotel.
CANDIDATE PROFILE
Education and Experience
Required:
• High school diploma or GED; 4 years experience in the sales and marketing,
guest services, front desk, or related professional area.
OR
• 2-year degree from an accredited university in Business Administration,
Marketing, Hotel and Restaurant Management, or related major; 2 years experience
in the sales and marketing or related skilled area.
CORE WORK ACTIVITIES
Managing Marketing Communications Activities
• Develops an annual communications plan with specific goals and budgets as
outlined in the hotel's marketing plan/communications manual. Prepares working
plans to achieve goals and ensures the communications team is fully briefed on
goals and progress.
• Compares actual achievements against goals on a regular basis and takes
corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their
execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as
appropriate.
• Prepares on a timely basis the monthly sales & marketing “communications”
report.
• Supervises and directs photography for advertising, collateral and public
relations purposes in liaison with the DOM, the advertising agency and the field
marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for
all advertising, collateral and public relations activities, and regularly sends
these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.