Job Purpose

Manage marketing and pricing needs for the Asia Area, including Product Management, Min. Pricing Strategy, Marketing Plans collaboration, and S&OP; coordination, while driving effective asset management and portfolio optimization across plants. This role serves as a critical bridge between Supply Chain, Sales, Operations, and R&D; to maximize profitability and ensure seamless commercial operations.

Job Context & Major Challenges

Manage marketing and pricing needs for the Area with the objective of maximizing profitability of Birla Carbon through asset management, pricing strategy, and support for RFQ processes. Drive Marketing Plans, Minimum Pricing, and promotional activities.

Key Challenges:
• Balancing global pricing frameworks with regional market dynamics across diverse Asia markets
• Cross-functional coordination across geographically dispersed plants (India, Thailand, Korea, China)
• Aligning commercial objectives with operational constraints and production capacity
• Navigating impact of feedstock price volatility on product pricing

KRA

KRA1
1)



Product management - Support Product Management process including price and margin analysis, price and volume scenario development, and plant portfolio optimization.
• Active participation in the S&OP; process, ensuring demand-supply alignment across Asia plants
• Evaluate scenarios for pricing and volume trade-offs
• Provide portfolio optimization recommendations based on plant capabilities and market demand

KRA2
2) Marketing Plans - Compile and maintain Marketing Plans for the Asia Area, according to the Birla Carbon Marketing Plan Template.
• Facilitate implementation and track effectiveness
• Ensure alignment with global marketing strategy

KRA3
3) Pricing Strategy & Governance - Define and update Minimum Prices for products produced on the assets in the Area. Own pricing governance for Asia.
• Support Sales Head annual RFQ processes
• Ensure effective min pricing process aligned with frameworks an

📌 Commercial & Pricing Strategy Analyst (Mumbai)
🏢 Birla Carbon
📍 Mumbai