Role: Senior Manager - Product Marketing (PG - Collections)

ABOUT THE ROLE

Collections is Cashfree Payments' largest and most strategic charter, spanning
UPI, Cards, wallets (WAN), affordability (BNPL/EMI), and Netbanking, the core
rails through which our SMB and Enterprise merchants collect payments. This role
owns marketing strategy and execution for the entire charter, plus the Banking
LOB (positioning Cashfree's PG capabilities to banks as a customer segment), the
BBPS charter (BOU and COU), and the custom decks and RFPs that unlock our
biggest growth-led deals.

You will lead a team of two Product Marketing Managers while personally driving
the charter's strategic agenda: how Cashfree becomes the transparent leader in core
PG, and how marketing builds thought leadership for a young challenger brand.

This is a high-visibility role with direct impact on both SMB and Enterprise
business, and close, daily collaboration with Product, Brand Marketing, and
Sales.

WHAT YOU'LL OWN

1. CHARTER STRATEGY & VISION





* Own the marketing strategy and multi-quarter roadmap for the full Collections
charter (UPI, Cards, Netbanking, Affordability, Payment Form and Payment
Links).

* Partner with Product leadership to size markets, define ICPs, and prioritise
investment across product lines based on business impact.

* Set the point of view on where Cashfree should play and win within
Collections, and defend that prioritisation to leadership.

2. BRAND & THOUGHT LEADERSHIP

* Work with Brand Marketing to build a thought leadership agenda: content,
events, analyst and press engagement, and founder-led narratives that
position Cashfree Payments as the challenger redefining payments in India.

* Identify and execute unconventional, high-visibility marketing bets that
differentiate Cashfree from larger, better-funded competitors.

* Represent the Collections charter in external forums, industry conversations,
and senior customer engagements.

3. BANKING LOB & BBPS

* Own positioning, mes

📌 Senior Manager (Bellandur)
🏢 Cashfree Payments India Private
📍 Bellandur