AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+
downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're
building India's most-recognised devotional brand, and we're now launching our
commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our
reach from X to 100X households. These two roles own the two levers that decide
whether we win that shelf: Visibility and Availability.
Category Manager — Quick Commerce VISIBILITY
Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and
platform relationships.
Experience: 4–6 years · quick-commerce category experience strongly preferred
The role
You own visibility for the devotional category on quick commerce — winning the
shelf and the conversion that follows. Your job is to make Srimandir the product
people see, trust and buy: the right price on every lane, the right media behind
the right SKUs, and the right relationships with each platform's team. You run
the category like a P&L; and grow it from launch.
What you'll own
* Pricing & margin architecture per sub-category — mass / mass-premium /
premium — balancing reach (breakeven anchors) against margin (premium lanes).
* Quick-commerce retail media / ads across Blinkit, Zepto and Instamart —
search, visibility placements, and daily ROAS / ACOS management.
* Platform relationships (KAM) — own the relationship and joint business plans
(JBP) with each platform's category / account managers.
* Assortment & listing performance — catalogue health, content and images,
SKU-level conversion, and availability coordination with Ops.
* Category P&L;, GMV and market share — own the number; plan the BAU and festive
visibility calendar.
* Market & competitive intelligence — track sub-category trends, private labels
and share shifts; feed assortment and pricing decisions.