JOB PURPOSE:
The Marketing Branding Manager will be responsible for developing, implementing, and managing the
overall marketing and brand positioning strategy and its business units. The role will
drive brand visibility, digital presence, marketing campaigns, and strategic communication across both
online and offline channels, supporting the Group's business development initiatives across international
markets. The role will ensure consistent brand positioning, solid digital footprint, and effective marketing
systems that contribute to lead generation, brand credibility, and business growth.
3. COMPETENCY
Minimum Qualifications:
 Bachelor's degree in marketing, Business Administration, Communications, or related field
 MBA in Marketing or Branding preferred
Minimum Experience:
 12-15 years of experience in marketing, branding, or corporate communication
 Experience in engineering, EPC, infrastructure, construction, modular building, or industrial sectors
preferred
 Experience managing both digital marketing and offline marketing initiatives




 Exposure to international B2B markets will be an advantage
Job-Specific Skills:
 Strategic Marketing Planning
 Brand Management & Positioning
 Digital Marketing & Online Campaign Management
 Content Development & Corporate Communication
 Marketing Analytics & Reporting
 Exhibition & Event Marketing
 Marketing Automation Tools and Platforms
 PR Strategy & Media Relations
 Press Release Writing & Distribution
 Crisis Communication & Reputation Management
 Stakeholder Communication & Spokesperson Alignment
Generic Skills:
 Strong communication and presentation skills
 Strategic thinking and planning capability
 Cross-functional collaboration ability
 Project management and execution capability
 Creative thinking and problem-solving
Knowledge:
 B2B marketing strategies and frameworks
 Digital marketing platforms and tools
 SEO, content marketing, and social media marketing
 Branding and corporate communic

📌 Group Marketing (Kochi)
🏢 MP Dominic
📍 Kochi