Key Responsibilities:
- Development of select international markets by identifying the right distributor / importer.
- Execute the activities to ensure achievement of Business Plan for Branded FMCG Exports to international markets.
- Manage and grow business for assigned brands and categories in overseas markets by effective brand marketing and by driving the local distributor sales force.
- Driving ATL and BTL marketing campaigns for the assigned brand & category to increase consumer awareness.
- Closely monitoring competition activity through data analysis and capturing in-market feedback from importers.
- Coordination with advertising agency for development of packaging with appropriate labeling and POSM for international markets.
- Tracking primary and secondary sales in targeted countries.
- Coordination with production and logistics ensure timely export shipments.
- Customer servicing of existing international distributors including monitoring of shipments, payments etc.
Education Qualifications and Work Experience Required:
- MBA with specialization in International Business or Sales & Marketing
- Experience in FMCG/Food Processing exports with international markets.
- Min 7-10 years of relevant experience in handling any international Markets.
Essential:
- Exposure to International markets
- International Sales & Marketing
- International Business Development
Desirable:
- Brand Management
- Sales & Distribution management
Non-technical Skills Required:
- Ability to quickly acquire knowledge of various international markets
- Deal with people from different cultures
- Work in different time zones in line with key markets
- Valuable communication and negotiation skills