The purpose of the role is to assist in guiding the brand strategically in alignment with the company s vision and stakeholder expectations. The company is an equal chance employer and values diversity at all levels. Women professionals are especially encouraged to apply for this role.
Key Responsibilities:
- Align GTM (Go-To-Market) plans with the strategic vision in coordination with the Vertical Head
- Identify opportunities for brand and marketing solutions aligned with business goals
- Plan and track project milestones to ensure timely execution
- Monitor brand performance using KPIs such as sales, market share, and growth
- Manage day-to-day interactions with external agencies
- Collaborate with cross-functional teams, including product, sales, and customer marketing
- Execute brand and marketing activities across various channels
- Develop and manage the annual marketing calendar; adapt as needed throughout the year
- Support and execute communication strategies across mediums, tracking performance via KPIs




- Ensure marketing activities stay within allocated budgets
- Provide guidance and mentorship to the marketing team

Educational Qualifications And Experience:
- MBA with specialization in Marketing with 8+ years in the industry.
- Consumer & Brand Fundamentals: Expertise in consumer behavior, market research, brand positioning, and competitive analysis
- GTM Planning: Skilled in developing and executing Go-To-Market strategies for product portfolios
- Vendor Management: Effective coordination with agencies, ensuring timely and complete delivery, and managing contracts and performance
- Budgeting: Proficient in planning marketing budgets, optimizing costs, and tracking expenditures
- ROI Tracking: Measuring campaign effectiveness using KPIs like GRP, CPM, and engagement; leveraging analytics for informed decisions
- Technology & Innovation: Embracing digital, AI-driven marketing tools and staying updated with the latest industry trends.

📌 Lead Advertising (Mumbai)
🏢 PSS Global
📍 Mumbai