Role & responsibilities
- Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.
- Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
- Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
- Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.
- Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
- Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
- Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
- Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
- As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.