Key Responsibilities
- Develop annual marketing & brand strategy aligned with sales targets, ensuring explicit objectives.
- Budget Planning - Prepare an annual budget in line with the annual sales target of the company.
- Spearheading the comprehensive development of marketing plans to drive business growth and success.
- Orchestrating the seamless execution of result-driven marketing strategies to maximize their impact and reach.
- Prioritizing audience expansion and optimizing product and service adoption through targeted marketing initiatives.
- Conducting thorough and insightful evaluations of marketing strategies and their implementation, providing comprehensive reports to guide future improvements.
- Formalize and refresh the brand identity, ensuring consistency across all touchpoints.
- Conduct market research to understand the target audience behaviour and trends.
- Identify key marketing channels (ATL, BTL, digital) for campaign execution.
- Define objectives, messaging, and creative elements for each marketing campaign.




- Explore new trends and behaviours to identify potential business opportunities.
- Collaborate with cross-functional teams for new business and product development.
- Create go-to-market (GTM) strategies and execution plans.
- Activate and execute brand and tactical campaigns across multiple channels.
- Oversee the implementation of marketing communication and engagement initiatives.
- Manage social media presence and engagement, and execute PR and CRM programs.
- Coordinate with internal and external partners for campaign production and delivery.
- Collaborate with creative, PR, and media agencies for content production and placement.
- Support successful business launches and implement marketing strategies for growth.

Key Skills
- Strong communication and interpersonal skills to effectively convey marketing strategies and messages.
- Creativity and innovation in developing marketing campaigns (out of box thinking).
- Market and consumer u

📌 General Manager (Pune)
🏢 PSS Global
📍 Pune