Responsibilities
- Drive on-ground brand visibility through strategic marketing activities.
- Create awareness about the brand by setting up kiosks and organizing events.
- Develop and implement strategies to enhance brand presence in high-traffic areas.
- Collaborate with retail stores and other businesses to increase brand exposure.
- Engage with potential customers, introduce them to the brand, and generate leads.
- Organize and host promotional events to enhance the brand experience.
- Monitor the effectiveness of marketing initiatives and optimize strategies accordingly.
- Work closely with sales teams to convert brand awareness into sales.
- Maintain relationships with vendors, agencies, and media outlets for marketing initiatives.
- Track and report marketing budgets and expenses.
Requirement :
- Proven experience as a Marketing Executive or similar role in the beauty, wellness, or retail industry.
- Strong understanding of marketing principles and branding strategies.
- Experience in executing on-ground marketing activities to increase brand visibility.
- Proficiency in event planning, brand collaborations, and customer engagement.
- Ability to work independently, travel extensively, and build strong relationships.
- Excellent verbal and written communication skills.
- Proficiency in MS Office, CRM tools, and marketing software.
- Strong problem-solving and negotiation skills.
Qualifications and Education Requirements
- Graduates or Master in any discipline preferred but not a mandate
Preferred Skills
- Experience working as Floor Manager in wellness Industry, retail or similar industry must.
- Positive knowledge in MS- Excel, Word, Powerpoint
- Excellent Communication & Interpersonal Skills
- Issue Resolution & People Understanding
- Team Management & People Compliance
Experience
- Should have at least 5-8 years of relevant experience into Franchise Sales very specifically for Gyms/Health Clubs/Fitness Studios/Wellness Centers/Salon/Clinics and alike releva