Publisher Sales Executive (Adtech)
Germane Media LLC | Remote | 1–3 Years Experience | Publisher Partnerships
Role Summary
The Germane Media (TGM) is seeking a dynamic and results-driven Publisher Development
Executive to join our growing team. This role is instrumental in identifying, onboarding, and
nurturing high-quality publisher partnerships across Web, In-App, and CTV environments.
You will work at the intersection of technology and partnerships, helping drive revenue
growth by expanding TGM’s footprint among premium publishers.
Key Responsibilities
• Identify, engage, and onboard recent publishers to integrate TGM’s monetization
solutions.
• Meet and exceed sales targets through effective lead generation and deal
negotiation.
• Build and maintain strong relationships with existing publishing partners to ensure
consistent performance and satisfaction.
• Own post-sale account management for key partners — execute onboarding,
optimise yield, and expand revenue via upsell and cross-sell strategies.
• Collaborate with Ad Operations and technology teams to ensure smooth
onboarding, seamless technical integration, and timely issue resolution.
• Conduct ongoing performance analysis to uncover optimization opportunities and
scale revenue for both TGM and publishers.
• Educate publishers on the value proposition of TGM’s suite of ad tech solutions.
• Maintain a strong understanding of industry trends and proactively suggest
improvements to publisher strategies.
• Represent TGM at industry events, conferences, and virtual meetings to
evangelize our platform.
Required Skills & Qualifications
• 1–3 years of experience in publisher development, preferably in the ad tech or
digital advertising space.
• Strong understanding of the programmatic advertising ecosystem.
• Demonstrated experience working with Web, In-App, and/or CTV publishers.
• Proven track record of onboarding and scaling publisher relationships.
• Strong negotiation and contract-closing skills,
with a demonstrated ability to drive
deals to completion.
• Excellent communication and analytical skills.
• Familiarity with monetization strategies including open auction, PMP, and direct
deals.
• Ability to manage multiple relationships and priorities in a fast-paced
environment.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
Who We’re Looking For
You’re a driven and resourceful ad tech professional who thrives on building meaningful
partnerships and optimizing monetization strategies. You bring 1–3 years of relevant
experience in publisher development, possess a strong understanding of the programmatic
ecosystem, and are confident navigating the rapid-evolving digital advertising landscape.
You’re proactive, data-informed, and excited about scaling a high-growth company like The
Germane Media.
Why Join TGM?
The Germane Media (TGM) is a forward-thinking digital advertising and technology company
specializing in ad monetization, audience development, and yield management. Since its
establishment, TGM has been at the forefront of revolutionizing the ad-tech industry by
providing next-generation solutions tailored to meet the diverse needs of publishers and
advertisers. We are also the creators of Swift TV, India’s independent Free Ad-Supported
Streaming Television (FAST) platform.
At TGM, we believe great work happens when people feel supported, trusted, and inspired:
• Remote-First Culture: Flexible remote working options designed to support
work-life balance and personal well-being.
• WiFi & Gym Reimbursements: We cover your connectivity and wellness costs
so you can stay focused and healthy.
• Monthly Team Meetups: We come together once a month to connect,
collaborate, and celebrate wins as a team.
• Learning & Development: Pursuing a course or certification? We’ll fund it. We’re
invested in your growth.
• High-Growth AdTech Environment: Build strategic partnerships with publishers
across the globe and make a real impact at a fast-scaling company.
📌 Publisher Sales Executive (AdTech) (Erode)
🏢 TGM
📍 Erode