Job Description – Business Development Executive (Influencer Marketing)

Reports To

Brand Solutions Head

Position Overview

We are looking for a highly proactive and self-driven Business Development Executive to build and drive outbound business development for our Influencer Marketing division.

The ideal candidate will take ownership of identifying prospective brands, researching decision-makers, executing targeted outreach campaigns, generating qualified meetings, and building a healthy sales pipeline. This role requires someone who can work independently with minimal supervision, create structured prospecting processes, and consistently open new business opportunities through , email, and other outbound channels.

The primary objective of this role is to generate qualified sales opportunities for the Brand Solutions leadership team by building a predictable and scalable outbound lead generation engine.

Key Responsibilities

Outbound Business Development

- Own outbound lead generation for the Influencer Marketing business.
- Identify and research prospective brands across relevant industries.
- Build a strong pipeline of qualified prospects through Sales Navigator, online research, industry databases, referrals, and other lead generation tools.
- Identify key decision-makers across Marketing, Brand, Digital, and Media teams.

Prospecting & Outreach

- Develop and execute multi-touch outreach campaigns using email, , phone calls, and other appropriate channels.
- Write personalized cold emails and outreach messages that generate responses and meetings.
- Continuously optimize outreach messaging, targeting, and follow-up sequences to improve conversion rates.
- Maintain consistent follow-up with prospects until opportunities are qualified or closed.

Lead Qualification

- Understand each prospect's marketing objectives, influencer marketing requirements, budget, timelines, and decision-making process.




- Qualify leads before scheduling meetings with the Brand Solutions or Sales leadership.
- Ensure only high-quality opportunities are passed to the sales team.

Sales Meetings & Handover

- Schedule discovery calls, virtual meetings, and client presentations.
- Prepare client research, meeting briefs, and chance summaries for internal stakeholders.
- Coordinate with Brand Solutions teams to understand service offerings and campaign feasibility before client discussions.
- Ensure smooth handover of qualified opportunities to the Brand Solutions Head or Sales Head.

Process & Pipeline Management

- Build and continuously improve outbound prospecting workflows and sales processes.
- Maintain accurate CRM records including lead status, follow-ups, meeting notes, and opportunity stages.
- Generate weekly reports on outreach activity, meetings booked, pipeline health, and conversion metrics.
- Recommend improvements to increase efficiency and lead conversion.

Market Intelligence

- Stay updated on influencer marketing trends, creator economy developments, social media platforms, competitor offerings, and emerging brand opportunities.
- Monitor industry movements to identify potential business opportunities.

Qualifications & Experience

Education

Bachelor's degree in Business, Marketing, Communications, or a related field.

Experience

- 3+ years of experience in Business Development, Outbound Sales, Lead Generation, Influencer Marketing, Digital Marketing, or B2B Sales.
- Experience working with influencer marketing agencies, digital marketing agencies,



media companies, or marketing service businesses is an advantage
- Demonstrated experience generating qualified outbound leads and booking meetings through cold outreach.
- Hands-on experience using Sales Navigator and prospecting tools.

Required Skills

- Business Development
- Outbound Sales
- Lead Generation
- Sales Navigator
- Cold Email Outreach
- Prospect Research
- Lead Qualification
- CRM Management
- Sales Pipeline Management
- Relationship Building
- Strong communication and presentation skills
- Negotiation and stakeholder management
- Excellent written English with strong email copywriting ability
- Ability to work independently with minimal supervision
- Strong organizational and follow-up skills

Preferred Skills

- Experience using CRM platforms.
- Familiarity with email automation and outbound prospecting tools.
- Understanding of influencer marketing, creator economy, and digital advertising.
- Experience working with marketing agencies or media companies.
- Ability to analyse outreach metrics and optimize campaigns for better conversion.

Key Competencies

- Business Development
- Outbound Prospecting
- Lead Generation
- Sales Navigator
- Cold Email Strategy
- Sales Pipeline Management
- Client Relationship Management
- Influencer Marketing
- Market Research
- Sales Presentation
- Negotiation
- Communication
- Problem Solving
- Process Building
- Self-Management

Success Measures

Success in this role will be measured by:

- Number of qualified meetings generated.
- Quality of sales opportunities created.
- Monthly pipeline value generated.
- Outreach activity and consistency.
- Email and response rates.
- Conversion from outreach to qualified meetings.
- CRM accuracy and pipeline hygiene.
- Ability to independently build and improve outbound business development processes.

📌 Senior Business Development Executive (Bengaluru)
🏢 Divo
📍 Bengaluru