Job Purpose As the Marketing Lead you will play a pivotal role in driving brand growth consistency and digital excellence You will lead the Copywriting Design and Social Media verticals through their respective team leads ensuring all marketing outputs align with business objectives brand identity and performance goals This role demands strong strategic thinking creative oversight team leadership and cross-functional collaboration to deliver impactful timely and cohesive brand experiences across all customer touchpoints Key Responsibilities 1 Strategic Leadership Team Management Lead and mentor team leads across Copy Design and Social Media Align team efforts with brand vision and business objectives Oversee content calendar planning and on-time asset delivery Foster a collaborative and high-performing team culture 2 Brand Strategy Positioning Own and evolve the brand s narrative voice and visual identity Translate customer insights and market trends into strategic brand actions Ensure consistent messaging across digital offline and owned platforms 3 Campaign Content Planning Define monthly brand themes integrating product priorities and promotional plans Review and approve campaign briefs and creatives ensuring clarity timeliness and measurable outcomes Lead UGC influencer content and community engagement strategies 4 Influencer PR Management Plan and execute influencer campaigns with clear briefs and budget discipline Drive visibility through high-impact publications and celebrity gifting initiatives in line with brand positioning 5 Creative Direction Brand Compliance Ensure 100 brand consistency across all content and visuals Review and approve key concepts scripts and designs Promote innovation in content formats design thinking and storytelling 6 Website App Oversight Collaborate with Product Tech and Design teams for UI UX updates Ensure alignment of CRO initiatives SEO goals and content delivery with business needs Oversee rollout of new features pages or updates on website app 7 Performance Monitoring Optimization Define and track key KPIs Engagement Rate ROAS Conversion Rate AOV etc Lead monthly reviews of content and campaign performance Provide insights to continuously optimize strategy and team output Support team leads in aligning deliverables with performance metrics 8 Project Workflow Management Ensure all projects are tracked and executed via Zoho Projects Monitor end-to-end timelines from briefing to publishing Coordinate with cross-functional teams Product Sales Tech to ensure dependencies are managed 9 Process Excellence Innovation Implement and refine best practices in content production and planning Encourage innovation and experimentation in creative formats and campaign ideas Drive a test-learn-iterate mindset across the marketing team 10 Analytics Reporting Define performance frameworks and dashboards for marketing initiatives Leverage customer and platform data e g Meta Ads Manager to inform content strategy and product messaging Present actionable insights and recommendations based on campaign results and audience analytics Qualifications Experience Postgraduate degree in Communications Marketing or a related field 5-7 years of experience in marketing preferably in a consumer or D2C brand Proven leadership experience managing creative content and social media functions Robust understanding of digital marketing campaign planning and brand strategy Experience with website app UX marketplace coordination and performance marketing tools Excellent project management and cross-functional communication skills Requirements Qualifications Experience Postgraduate degree in Communication or a related field 5-7 years of experience in marketing preferably in a consumer or D2C brand Proven experience in managing creative content and social media teams Website App and marketplace understanding Strong understanding of brand strategy campaign planning and performance marketing Excellent project management stakeholder communication and leadership skills

📌 Marketing Lead (Chandigarh)
🏢 Reequil
📍 Chandigarh