This role is for one of the Weekday s clients Min Experience 5 years JobType full-time We are seeking a dynamic Marketing Manager to lead strategic marketing initiatives drive brand awareness and generate measurable business impact The ideal candidate will possess a strong understanding of marketing fundamentals proven experience in planning and executing campaigns and a data-driven approach to decision-making This role involves collaborating with cross-functional teams to develop marketing strategies that enhance visibility strengthen customer engagement and accelerate growth Requirements Key Responsibilities 1 Strategy Planning Develop and implement integrated marketing plans aligned with business objectives and growth targets Conduct market research and competitive analysis to identify opportunities and trends Define key marketing KPIs and measure campaign effectiveness to ensure ROI-driven execution Manage marketing budgets optimize resource allocation and monitor spend efficiency 2 Brand Management Positioning Strengthen brand identity and ensure consistency across all communication channels Develop compelling brand narratives that resonate with target audiences Manage creative development for marketing collateral digital assets and campaigns 3 Digital Marketing Demand Generation Plan and execute digital marketing strategies including SEO SEM social media email marketing and content marketing Manage online presence across platforms ensuring high engagement and conversion Collaborate with sales and product teams to design lead-generation campaigns and nurture funnels Leverage analytics tools Google Analytics HubSpot CRM platforms to track performance and optimize campaigns 4 Content Communication Oversee content strategy blogs whitepapers case studies and thought leadership pieces Ensure messaging consistency across all internal and external communications Coordinate with PR agencies or internal teams to secure media coverage and partnerships 5 Event Campaign Management Plan and execute product launches webinars trade shows and promotional events Design 360 campaigns integrating online and offline channels Track campaign impact analyze metrics and prepare detailed performance reports 6 Leadership Collaboration Manage and mentor a small team of marketing professionals and external partners Work closely with product sales and design teams to ensure marketing alignment with business goals Present marketing insights campaign outcomes and strategic recommendations to senior leadership Required Skills Qualifications Bachelor s or Master s degree in Marketing Business Administration or related field MBA preferred 5-9 years of experience in marketing preferably in a B2B or B2C product service environment Proven experience in developing and executing marketing strategies that deliver tangible results Proficiency in digital marketing tools Google Ads Meta Ads Manager SEO tools CRM platforms Robust analytical skills and experience using data to drive marketing decisions Excellent written and verbal communication skills with a creative mindset Ability to manage multiple projects simultaneously and thrive in a fast-paced collaborative environment

📌 Marketing Manager (India)
🏢 Weekday AI
📍 India