Lead-Liabilities Strategy Corporate 1100-Corporate Office Bangalore Karnataka India Department CORPORATE STRATEGY AND KEY INITIATIVES Job posted on Sep 25 2025 Employment type Permanent I POSITION DESCRIPTION JOB TITLE Lead-Liabilities Strategy GRADE VP-I DEPARTMENT Strategy Transformation LOCATION HO SUB-DEPARTMENT Strategy Key Initiatives TYPE OF POSITION Full-time REPORTS TO National Manager-Strategy REPORTING INTO Manager-Liabilities Strategy II ROLE PURPOSE OBJECTIVE Support creation and periodically modification of bank s medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals To identify plan and support execute strategic initiatives that drive sustainable liabilities growth reduce cost of funds improve branch and overall profitability in alignment with organizational vision and regulatory requirements Work closely with business to ensure envisioned outcomes of the identified initiatives are achieved within desired timelines Work with leadership team to address the market dynamics emerging trends and evolving customer needs Monitor and report on key performance indicators to measure the success of strategic initiatives Focus on growth diversification and achieving scale as the bank transitions from SFB to Universal Bank if approved by the regulator III SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE Liabilities 36 000 Cr Number of portfolio products 20 IV KEY DUTIES RESPONSIBILITIES OF THE ROLE Business Financials Support the annual strategic planning exercise across businesses and quarterly strategy reviews Formulate deposit mobilization strategies to support asset growth and optimize cost of funds Design competitive pricing strategies for various liability products while maintaining profitability margins Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats Analyze industry trends best practices and competitive landscape to guide strategic thinking and decisions Provide trusted advice and insight to the executive team on emerging market trends and policy developments including how they could impact or be exploited Develop branch expansion strategies ensuring 25 rural presence requirement Formulate digital transformation and technology adoption strategies Customer Both Internal External Foster relationships with key stakeholders including management and team members Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings Design customer acquisition and retention strategies Create customer experience enhancement initiatives Formulate pricing strategies for deposit and fee products Identify partnership opportunities with fintech companies Internal Process Management presentations on strategic initiatives and market developments Collaborate extensively internally to ensure the Bank s strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Bank s overall objectives Establish governance frameworks for strategic initiatives ensuring that all new initiatives are monitored for success and aligned with the bank s strategic priorities Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Bank s progress against its objectives Develop performance management frameworks to monitor strategic initiatives across business verticals ensuring timely and effective execution Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives digital growth and data-based decisions in day to day working of the bank Analyze risks and complex issues to provide strategic guidance efficient solutions Ensure timely submission of all regulatory reports with zero non-compliance instances Innovation Learning Lead organizational transformation and change management initiatives Promote a culture of innovation and data orientation across the bank by encouraging teams to develop creative solutions for business challenges Responsible for product research and driving innovations as a part of the product strategy in ensuring the company is ready to capture emerging and future consumer demands Providing and guiding team members to foster professional growth whilst promoting culture of accountability Build a culture of continuous learning within the strategy team and across the bank ensuring that best practices are applied V MINIMUM REQUIREMENTS OF KNOWLEDGE SKILLS EducationalQualifications Essential Master s degree in Business Administration MBA from reputed institution with specialization in Strategy Finance or Banking Preferred Additional professional qualifications such as CFA CA or equivalent Alternative Master s in Economics Finance or related field with demonstrated strategic experience Experience Range Years and Core Experience Type Minimum 10-15 years of progressive experience in banking financial services or strategic consulting Certifications Certifications in Strategic Planning Digital Transformation or Business Analytics will be advantageous Functional Skills Expert at effectively pivoting between strategic development and tactical deployment Digital Banking and Analytics Project Management Risk Management P L understanding Exceptional listening negotiation and conflict management skills Behavioral Skills Adaptability Innovation Problem-Solving Customer-centric Mindset Analytical Thinking Forward thinking with the ability to engage others in casting a broader and focused vision Versatile mindset cutting-edge thinker who is willing to challenge standard thinking with new ideas approaches and solutions Ability to motivate teams lead complex projects Competencies Strategic Agility Financial Business Acumen Risk Management Excellent Communication Presentation Skills Ability to collaborate with various departments Forward-Thinking Mindset VI KEY INTERACTIONS INTERNAL EXTERNAL Bank-wide Committees on Products Processes Governance All Vertical Functional Heads IT Project Teams Functional Product Teams Industry Forums CII IBA SFB Associations etc Consortiums Consultants Vertical Heads of Technology Vendors and Fintech Partners PREPARED BY TM Team DATE 01-09-2025 REVIEWED BY Deepak Agarwal DATE 03-09-2025 LAST UPDATED BY TM Team DATE 17-09-2025

📌 Lead (India)
🏢 Ujjivan Small Finance Bank
📍 India