Job Title Media Manager Location Trivandrum Kerala Reporting To Head of Marketing Job Summary Pankajakasthuri is seeking a energetic and strategic Media Manager to lead and optimize media investments across multiple channels including TV Print OOH Radio and Digital The role requires an individual with a deep understanding of media planning PR strategy and ground-level brand activations The ideal candidate will ensure that media spends are optimized while aligning with business objectives of driving awareness and sales Key Responsibilities Media Planning Execution Develop and implement media plans across TV Print OOH Radio and Digital to maximize reach and impact Analyze market trends and audience insights to optimize media mix and budget allocation Work closely with internal marketing teams and media agencies to negotiate and buy media placements efficiently Monitor and evaluate campaign performance ensuring alignment with business goals and ROI targets Public Relations Agency Coordination Own the PR strategy and manage media relations to enhance brand visibility and credibility Collaborate with PR agencies to drive earned media coverage and brand storytelling Oversee the creation and distribution of press releases brand communications and interviews Brand Activations On-Ground Engagements Identify and execute on-ground brand activations that align with marketing objectives Develop and own the activation calendar ensuring seamless execution across different regions Work with event partners and agencies to create high-impact consumer engagement programs Budget Management Optimization Optimize media spends while ensuring maximum impact and efficiency Track and report on campaign ROI identifying opportunities for improvement Ensure adherence to budgets while maintaining quality and effectiveness of media investments Key Outcomes Success Metrics Optimized media spend ensuring maximum return on investment Increased brand awareness through strategic media planning and PR efforts Higher consumer engagement through effective brand activations Efficient execution of media campaigns with measurable business impact on awareness and sales Key Skills Qualifications Bachelor s or Master s degree in Marketing Media Communications or a related field 5-8 years of experience in media planning PR or brand activations Strong understanding of media landscape and digital marketing trends Experience working with media agencies and PR firms Analytical mindset with the ability to interpret campaign performance metrics Excellent communication negotiation and stakeholder management skills Why Join Us Be part of a fast-growing purpose-driven brand in the Ayurveda space Opportunity to lead media strategy for a well-established brand Work in a collaborative environment with a strong focus on innovation and impact If you have the passion and expertise to drive impactful media strategies we d love to hear from you Job Type Full-time Pay 450 000 00 - 500 000 00 per year Perks Health insurance Provident Fund Education Master s Preferred Experience Media relations 4 years Preferred Location Trivandrum Kerala Required Work Location In person

📌 Media Manager (Kerala)
🏢 Pankajakasthuri Herbals India (P
📍 Kerala