Roles Responsibilities 1 Campaign Management Develop manage and optimize Meta Facebook Instagram ad campaigns for lead generation sales and remarketing Create targeted ad strategies based on audience insights and business objectives 2 Ad Creation Optimization Design and test ad creatives including ad copy images and videos Monitor performance metrics CPC CTR ROAS and implement improvements 3 Remarketing Expertise Set up and manage remarketing campaigns to re-engage potential leads Use dynamic ad formats for better performance 4 Lead Generation Plan and execute lead-focused ad strategies to achieve monthly lead targets Track leads and provide actionable insights to the sales team 5 Reporting Analysis Generate performance reports to assess campaign success and ROI Stay updated on Meta Ads trends and platform updates Key Requirements Solid knowledge of sales ads lead generation ads and remarketing strategies Proven experience of 1-2 years in managing Meta Facebook Instagram ad campaigns Audience Targeting Utilize Meta s audience targeting tools to identify and reach specific demographics interests and behaviors Budget Management Manage advertising budgets effectively ensuring optimal allocation of resources to maximize ROI Performance Analysis Monitor analyze and report on campaign performance metrics including CTR CPC CPA and ROAS using Meta Ads Manager and other analytics tools A B Testing Conduct A B tests on ad creatives copy and targeting strategies to identify the most effective approaches Optimization Continuously optimize campaigns based on performance data making adjustments to improve results and achieve KPIs Collaboration Work closely with the content design and social media teams to ensure cohesive messaging and branding across all platforms Client Communication If applicable communicate with clients to understand their needs provide updates on campaign performance and suggest improvements What We Offer Opportunity to work with a leading digital marketing agency A cooperative and growth-oriented work environment Job Type Full-time Pay 25 000 00 - 40 000 00 per month Work Location In person

📌 Meta Ads Specialist (New Delhi)
🏢 Glowfin
📍 New Delhi