What are we trying to do Build a proof-led full-funnel marketing engine that translates real-world deployments into clear credible market narratives - showing - reduces operational risk accelerates deposit credit cycles T 1 and brings control to distributed cash acceptance The goal is not brand noise but decision confidence for bank operations treasury and technology stakeholders Our audience includes Bank leadership Operations Cash Management Risk IT Cash-in-Transit operators Enterprise partners and regulators External partner teams driving long-cycle deals 2 What will you be responsible for Product positioning market narrative Own products are positioned in the market hardware software intelligence and support as one unified system Translate system capabilities deposit assurance anomaly detection reconciliation accuracy uptime into clear business outcomes for banks and CIT operators Ensure all positioning remains credible differentiated and regulator-safe avoiding AI or automation hype Customer advocacy proof systems Build and scale structured customer advocacy programs across banks and CIT deployments Own creation of case studies impact notes before-after narratives newsletters and quantified outcome stories that support enterprise sales and credibility Content strategy execution Own end-to-end content creation and governance across Website copy product pages use cases solution explainers Sales collateral one-pagers decks case studies Social media content LinkedIn-first enterprise-focused Maintain a structured content calendar aligned to product launches campaigns and sales priorities Repurpose core narratives into formats usable across sales events LinkedIn partner decks and internal communications Product GTMs launch execution Own go-to-market planning and execution for current products and feature releases Define positioning launch messaging timelines and drive cross-functional coordination to ensure sales website and customer-facing readiness at launch Demand generation brand campaigns Design and execute innovative demand-generation programs including video-led outbound targeted email content strategies and account-based campaigns to drive high-intent leads Plan and execute integrated brand-building campaigns selecting and activating appropriate channels across digital search social events and conferences Track campaign performance and optimize based on business outcomes not vanity metrics Events field marketing Plan and support industry events conferences and partner forums owning pre-event planning on-ground coordination and post-event follow-ups to drive qualified leads and sales conversations Partnership marketing Plan and execute co-marketing initiatives with partners banks vendors ecosystem players including joint campaigns co-branded content and event collaborations to expand reach and drive qualified demand