Role Marketing Specialist B2B SaaS India Market Location Mumbai Experience 2-5 years Reporting to Founder Type Full-time Introduction 11 trillion of money flows every year between companies in India It typically takes avg 70 days for a business to get paid and it s increasing 5 every year Formal funding options are limited and cover 5 of the addressable market We are building India s largest B2B Payments Platform that transforms how businesses pay and get paid Our award-winning platform already processes INR 20 000 Crores of invoices every month across 300 000 MSMEs and 1200 corporates with 30 lenders plugged in for credit Globally companies in this space like Coupa Bill com Melio C2FO Tipalti have witnessed tremendous success over the past decade doing Billion disbursements weekly and cumulatively valued over 50 Billion You will join our core team that currently consists of ex-BCG and ISB IIM alumni with a team of industry veterans serving on the advisory board We are backed by Elevation Capital one of the most successful VCs in India and General Catalyst 15 Billion global fund and early investors in Stripe Airbnb etc We share our lineage with HCS a 25 year old investment bank and a registered NBFC We are a team of passionate problem solvers and we re building a technology company with a strong product innovation mindset We are looking for someone who loves a challenge is ambitious super tenacious and persistent S he is a self-starter thrives in a dynamic small start-up setting has a knack for understanding customer needs and is result-oriented If you check these boxes - we want to talk to you Role Overview You ll be a one-person army responsible for owning and executing our entire B2B marketing strategy From crafting compelling messaging to running campaigns building our brand and experimenting with AI tools you ll do it all This is a high-impact entrepreneurial role for someone who thrives in ambiguity loves learning and is excited by the idea of taking ownership of multiple initiatives in marketingKey ResponsibilitiesStrategy Planning Develop and execute a B2B marketing roadmap tailored to Indian corporates Collaborate with founders and sales to align marketing efforts with business goals Campaign Management Plan and run integrated marketing campaigns email LinkedIn webinars performance marketing etc Set up and manage lead nurturing and demand generation funnels Content Creation Write and oversee content for blogs case studies landing pages emailers and sales collateral Work with freelancers designers when needed Digital Performance Marketing Run and optimize paid campaigns on LinkedIn and Google Ads Own SEO SEM efforts and web analytics AI-Powered Marketing Leverage AI tools like ChatGPT Jasper HubSpot AI etc for content creation automation analytics and personalization Stay ahead of the curve in marketing technology and apply innovations practically Brand Thought Leadership Position the company as a trusted SaaS partner to Indian corporates Identify speaking opportunities partnerships and industry events Metrics Reporting Define KPIs and regularly report on campaign performance and marketing ROI What We re Looking For2-5 years of experience in B2B marketing preferably in a SaaS or Fintech company Strong problem solving and customer-empathy Prior experience marketing to Indian enterprises or corporates is a big plus Strong generalist who is hungry to grow and hands-on in execution Excellent written and verbal communication skills Demonstrated experience with marketing automation AI tools and performance marketing Hustle ownership and the ability to juggle multiple projects independently A growth mindset and deep curiosity you learn fast and adapt faster Bonus Points If You HaveExperience working in an early-stage startup environment Familiarity with Marketing tools Worked with leadership directly Why Join Us Opportunity to lead high impact areas of the marketing function and create a distinct brand in the market Work directly with the founders and shape the company s growth journey Fast-paced flexible and learning-first work environment Exposure to cutting-edge AI tools and modern B2B marketing practices