Job description Job Purpose To drive marketing strategy customer acquisition and business growth for a spinning mills group producing 1 20 000 MT of yarn annually The role focuses exclusively on yarn marketingMMCF Man-Made Cellulosic Fibres cotton synthetic and blended yarnscatering to knitting and weaving segments across domestic and international markets Key Responsibilities 1 Marketing Strategy Business Growth Develop and execute marketing strategies to grow market share in domestic and export yarn markets Identify high-potential segments across MMCF cotton synthetic and blended yarns Drive sales growth through targeted marketing pricing strategies and customer-focused solutions Expand presence across major knitting weaving and textile clusters 2 Customer Acquisition Relationship Management Identify engage and onboard new customers including mills garment manufacturers buying houses and traders Maintain strong relationships with existing customers and ensure high customer satisfaction Handle customer meetings product presentations negotiations and order closures Manage customer inquiries feedback and complaints with timely resolutions 3 Product Marketing Trend Alignment Coordinate with the product development team to market recent and innovative yarns Convert market trends into actionable marketing strategies and customer offerings Promote specialty yarns such as TENCEL TM Viscose Modal Recycled Polyester Blends Organic Cotton Blends etc Support development of yarn collections aligned with seasonal and sustainability trends 4 Market Intelligence Competitor Mapping Continuously track global and domestic yarn trends counts blends finishes and performance requirements Monitor competitor pricing new product introductions and market shifts Analyse opportunities in emerging fibres and recommend growth initiatives Prepare sales forecasts pricing inputs and monthly MIS reports 5 Cross-functional Coordination Work with production planning quality and logistics teams to ensure seamless execution of orders Communicate customer requirements to internal teams and ensure timely delivery Collaborate with product development to drive introduction of new yarn products based on market demand Qualifications Experience B Tech M Tech in Textile Technology mandatory MBA in Marketing International Business preferred 6-8 years of experience specifically in yarn sales marketing MMCF cotton synthetic blends Proven track record in handling domestic and or export yarn customers Skills Competencies Strong understanding of yarn manufacturing spinning technologies and fibre properties Excellent communication presentation and negotiation skills Strong customer relationship management and market-driven mindset Ability to analyse trends and convert them into marketing strategies Proficiency in MS Office CRM ERP systems and sales reporting Job Type Full-time Pay 12 795 01 - 49 470 13 per month Work Location In person

📌 Marketing Manager (Tamil Nadu)
🏢 Vsm weavess
📍 Tamil Nadu