What You ll Do Avalara s Integrated Marketing team is looking for a strategic and experienced Senior Manager Product Marketing to help drive growth across our ESB SMB ecosystem This will focus on DAVO by Avalara our sales tax automation solution for small brick-and-mortar businesses that seamlessly integrates with point-of-sale POS systems to set aside file and pay sales tax automatically You ll work with a team on full-funnel growth marketing - connecting awareness acquisition engagement and retention into a unified strategy that scales our ESB SMB strategy across the U S Its a cross-functional role that bridges brand marketing digital acquisition product marketing and partner marketing to drive measurable growth across our ecosystem Reporting to Director This is an Individual contributor role What Your Responsibilities Will Be Develop an integrated marketing strategy to drive awareness adoption and revenue growth for DAVO within Avalara s SMB portfolio Lead multi-channel campaigns paid organic email social and partnerships to drive high-intent traffic and conversions Leverage data and experimentation to continually improve campaign efficiency and conversion rates Partner with Product Support and Onboarding to continually improve onboarding engagement and retention programs that reduce churn and grow NRR Define and monitor growth KPIs including pipeline velocity CAC LTV INQ-MQL conversion and trial-to-paid conversion rates Deliver actionable insights and recommendations to leadership on marketing performance What You ll Need to be Successful Proven experience managing integrated campaigns across digital lifecycle and partner channels 10-12 years in B2B or SMB growth marketing ideally within SaaS or Hospitality Analytical background with experience in campaign measurement attribution and marketing automation Salesforce HubSpot etc Manage global stakeholders and balance long-term brand growth with short-term performance goals Experience with applying data storytelling - translating performance insights into clear and actionable recommendation for leaders 5 years of experience utilizing Power BI for trend analysis funnel visualization and forecast modeling to inform full-funnel business decisions Experience marketing to SMB or POS-based businesses compliance marketing experience Avalara is an AI-first Company AI is embedded in our workflows decision-making and products Success here requires embracing AI as an essential capability You ll bring experience using AI and AI-related technologies ready to thrive here You ll apply AI every day to business challenges - improving efficiency contributing solutions and driving results for your team our company and our customers You ll grow with AI by staying curious about new trends and best practices and by sharing what you learn so others can benefit too How We ll Take Care of You Total Rewards In addition to a great compensation package paid time off and paid parental leave many Avalara employees are eligible for bonuses Health Wellness Benefits vary by location but generally include private medical life and disability insurance Inclusive culture and diversity Avalara strongly supports diversity equity and inclusion and is committed to integrating them into our business practices and our organizational culture We also have a total of 8 employee-run resource groups each with senior leadership and exec sponsorship What You Need To Know About Avalara We re defining the relationship between tax and tech We ve already built an industry-leading cloud compliance platform processing over 54 billion customer API calls and over 6 6 million tax returns a year Our growth is real - we re a billion dollar business - and we re not slowing down until we ve achieved our mission - to be part of every transaction in the world We re bright innovative and disruptive like the orange we love to wear It captures our quirky spirit and optimistic mindset It shows off the culture we ve designed that empowers our people to win We ve been different from day one Join us and your career will be too We re An Equal Chance Employer Supporting diversity and inclusion is a cornerstone of our company we don t want people to fit into our culture but to enrich it All qualified candidates will receive consideration for employment without regard to race color creed religion age gender national orientation disability sexual orientation US Veteran status or any other factor protected by law If you require any reasonable adjustments during the recruitment process please let us know

📌 Senior Manager, Product Marketing (Pune)
🏢 Avalara
📍 Pune