Career Details We are looking out for a Social Media Specialist for our Calicut office Candidate should possess solid creative skills in managing and growing Wattlecorp s social media presence across multiple platforms A creative approach is what this role demands combined with an excellent hands-on experience in establishing strong engagement by developing and executing content strategies that strengthen our brand voice and drive measurable results Key Responsibilities Develop and execute creative social media content plans that go in accordance with brand and business goals Write compelling copy design engaging visuals and use creative tools e g Canva Adobe Creative Suite Figma or AI tools like Perplexity ChatGPT Gemini Claude to deliver fresh and engaging content Plan and schedule posts across platforms such as LinkedIn Facebook Instagram and YouTube Community Management Establish a meaningful engagement with followers by promptly responding to their comments messages and mentions Establish a loyal community across the brand by fostering positive and interactive communication Cross-Platform Presence Management Build and manage brand presence across media This should consider crafting engaging content for podcasts webinars forums e g Reddit Quora and other digital communities for wider reach and authority Campaign Management Plan design and run paid social campaigns to drive awareness leads and sales Experiment with ad creatives and copy by performing A B tests and targeting to optimize results Data Analysis Reporting Closely monitor KPIs reach engagement clicks conversions through expert utilization of tools such as Google Analytics Meta Business Suite and platform insights Measure campaign performance through data analysis and appropriate metrics like SMART goals for enhancing marketing strategy Trend Monitoring Innovation Keep a close eye on emerging trends creative formats and best practices Bring fresh innovative ideas that resonate with audiences and strengthen brand identity Essential Skills Strategic Thinking Ability to craft campaigns in accordance with broader business objectives Creativity Demonstrate exceptional creativity in developing unique content and developing innovative campaigns with a proactive approach to community building Technical Tools Can effectively handle social media management tools like Buffer and Hootsuite Should also utilize design software Photoshop Illustrator Canva and other relevant analytics platforms Analytical Skills Display a strong ability to read data identify insights and act on them Communication Possess excellent written and verbal communication skills Platform Expertise Has a profound understanding of platform algorithms for LinkedIn Instagram Facebook and YouTube Experience Qualifications A 2 years of proven experience in managing social media growth for brands and agencies Excellent portfolio showcasing strategic expertise in conducting social media campaigns content creation and design A Bachelor s degree in Marketing Communications or a related field is highly preferred Portfolio substitute may be considered Location Govt Cyberpark Calicut Experience 2 Years Job Type Full-time Pay 20 000 00 - 25 000 00 per month Benefits Paid sick time Provident Fund Work Location In person

📌 Social Media Specialist (Kerala)
🏢 Wattlecorp cybersecurity labs
📍 Kerala