Key Responsibilities Campaign Setup Execution Assist in end-to-end campaign creation across Google Ads Meta Ads LinkedIn Ads and other relevant platforms Ensure accurate implementation of targeting parameters tracking codes and conversion pixels Support in uploading creatives writing basic ad copy and scheduling campaigns Campaign Monitoring Optimization Track campaign performance daily to identify trends anomalies and opportunities for optimization Suggest improvements in targeting bidding strategies and audience segmentation Monitor quality scores ad relevance and landing page experience Learn to implement negative keywords and refine ad groups for efficiency Data Analysis Reporting Collect and analyze campaign data from different platforms Prepare dashboards and reports to highlight key performance indicators KPIs such as CTR CPC CPA ROAS and conversions Provide actionable insights and recommendations to enhance performance Learn to use tools such as Google Analytics Meta Ads Manager and Excel Google Sheets for reporting Research Strategy Support Conduct keyword research and competitor benchmarking for ongoing and current campaigns Explore emerging platforms audiences and formats to expand reach Support audience profiling and persona creation for targeted marketing Testing Experimentation Assist in planning and running A B tests on ads landing pages and CTAs Track results analyze statistical significance and suggest rollouts Experiment with different bidding strategies and campaign objectives under supervision Process Documentation Maintain documentation of campaign setups test learnings and optimization strategies for future reference Help create checklists SOPs and guides for smooth execution of campaigns Learning Upskilling Stay updated with the latest digital marketing trends tools and platform updates Actively participate in training sessions webinars and internal knowledge-sharing discussions Explore certifications in Google Ads Meta Blueprint and Analytics as part of learning Job Type Full-time Pay 5 000 00 - 12 000 00 per month Work Location In person

📌 Performance Marketing Intern/trainee (Panaji)
🏢 Insights Media
📍 Panaji