Social Media Manager - Kids Clothing Brand We are seeking a creative and highly driven Social Media Manager to lead our online presence for our kids clothing eCommerce brand The ideal candidate will be responsible for planning creating and executing engaging social media strategies that bring our brand story to life This role requires a blend of creativity storytelling and analytical skills with a deep understanding of kids fashion and digital trends Key Responsibilities Content Strategy Calendar Develop and manage a 12-month social media content calendar aligned with product launches campaigns and seasonal themes Ensure consistent brand voice and storytelling across all platforms Instagram Facebook YouTube Pinterest etc Content Creation Visuals Plan design and execute high-quality content including posts reels stories and campaigns Organize photoshoots and video shoots to showcase products lifestyle looks and brand stories Create visuals and graphics that highlight brand values product quality and kids lifestyle appeal Brand Storytelling Craft engaging campaigns that connect emotionally with parents and kids Translate product features into relatable story-driven content Influencer Community Management Identify and collaborate with relevant parent bloggers kid influencers and mom communities Build long-term relationships with brand ambassadors to expand reach Engage with followers respond to queries and grow an active community Campaign Execution Analytics Plan and execute paid ad campaigns on Meta Google and other platforms Track analyze and report on social media KPIs - follower growth engagement rate conversions and ROI Continuously optimize strategies based on insights and performance Cross-Functional Collaboration Work with design eCommerce and marketing teams to sync social content with promotions and product launches Coordinate with customer support to ensure consistent communication with customers Requirements Proven 2-5 years of experience in managing social media for eCommerce kids fashion or kids products brands Strong portfolio of content creation visuals graphics reels and storytelling campaigns Expertise in tools like Canva Photoshop Premiere Pro or equivalent Hands-on experience with Meta Business Suite Google Analytics influencer outreach platforms Creative mindset with excellent copywriting and storytelling skills Ability to manage shoots and direct photographers models kids fashion experience preferred Strong organizational skills to build and execute a yearly content calendar Preferred Qualities Passionate about kids fashion trends and lifestyle Highly creative trend-aware and detail-oriented Strong ability to connect with parent communities and understand consumer psychology Proactive with leadership qualities to take end-to-end ownership of social media growth What We Offer Opportunity to shape and grow a leading kids fashion brand s digital presence Creative freedom to bring new ideas campaigns and collaborations to life A vibrant playful and creative work setting Job Types Full-time Part-time Fresher Pay 10 000 00 - 25 000 00 per month Benefits Cell phone reimbursement Paid sick time Paid time off Work Location In person

📌 Social Media Manager (Tamil Nadu)
🏢 ADORE-A-BOO
📍 Tamil Nadu