About the Company Adobe Adobe is a multinational computer software company that develops creative marketing and document solutions Headquartered in San Jose California it is best known for its digital media software like Photoshop and Illustrator but also provides digital marketing tools and PDF document solutions like Acrobat Designation Assistant Manager Experience 5 to 8 years Location Chennai Tamil Nadu India CHN We are seeking an experienced Adobe Real-Time Customer Data Platform RT-CDP and Adobe Audience Manager AAM Consultant to lead the design implementation and optimization of data-driven audience management and activation strategies This role sits at the intersection of data engineering marketing technology and personalization responsible for enabling unified customer profiles orchestrating audience segmentation and driving cross-channel activation across paid media owned channels and experience platforms The ideal candidate combines hands-on Adobe CDP experience with a strong understanding of data strategy identity resolution and digital ecosystem integration Responsibilities Customer Data Audience ArchitectureDesign and implement scalable audience management frameworks leveraging Adobe RT-CDP and AAM Define data ingestion pipelines schemas and identity graphs for real-time customer profile unification Configure and manage data sources datasets and identity namespaces within RT-CDP Migrate and evolve AAM audience strategies into RT-CDP-based architecture for first-party data activation Develop and maintain audience taxonomy governance and naming conventions across business units and brands Segmentation ActivationBuild and operationalize audience segments for activation across destinations such as Target DSPs Ad Cloud social platforms and CRM tools Implement identity stitching and lookalike modeling to enhance cross-device and cross-channel targeting Integrate RT-CDP with downstream systems using Experience Platform Edge connectors and custom APIs Partner with data science teams to enable predictive segmentation and enrichment use cases Ensure real-time audience synchronization for personalization retargeting and suppression campaigns Data Strategy GovernanceCollaborate with marketing analytics and data engineering teams to define first-party data strategy including consent management and privacy-protected data collection Establish data governance policies ensuring compliance with GDPR CCPA and evolving privacy frameworks Perform data quality checks profile validation and match rate optimization across identity sources Maintain comprehensive documentation including data flow diagrams lineage maps and activation playbooks Cross-Platform CollaborationWork closely with Adobe Analytics AEP Target and AJO teams to ensure cohesive data sharing and activation Provide consultation on migration roadmaps from AAM to RT-CDP including capability mapping and change management Conduct workshops enablement sessions and training for internal and client stakeholders on Adobe CDP best practices Skills 5 to 8 years in the Adobe Analytics domain Digital data management audience strategy or MarTech consulting with at least 3 years hands-on with Adobe AAM and or RT-CDP Adobe RT-CDP - data model DSPs DMPs SSPs and data onboarding via LiveRamp or similar platforms JSON schemas XDM models and Experience Platform Web SDK Job Snapshot Updated Date 21-11-2025 Job ID J 4401 Location Chennai Tamil Nadu India Experience 5 - 8 Years Employee Type Permanent

📌 Assistant Manager (Tamil Nadu)
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📍 Tamil Nadu