Marketing Specialist - Business Marketing Job Req ID 51407 Posting Date 24 Sept 2025 Function Brand and Marketing Unit Finance Business Services Location Building No 14 Sector 24 25A Gurugram India Salary competitive What I ll be doing - your accountabilities Plan focused 1 1 ABM and cluster campaigns and marketing activities working closely with Marketing Sales Propositions and Commercial teams to drive revenue Design execute 1 1 ABM 1 few cluster and broad-based marketing initiatives to support pipeline requirements for your account portfolio Focus on the buyer s journey and deploy the right programmatic campaigns based on an understanding of the segmentations of accounts within your account portfolio and the right personas to engage in those campaigns Develop and execute marketing strategies that drive growth and revenue Work closely with sales and proposition teams to understand customer needs and create targeted campaigns Analyze data to determine campaign efficiency Ensure creative marketing materials undergo regular review and adhere to brand guidelines Develop and communicate marketing plans campaign results and project recommendations to senior stakeholders Analyze marketing data campaign results conversion rates traffic etc to help shape marketing strategies Skills required for the job Ability to plan marketing programs and assess impact on business growth via measurable KPIs Skilled in analysing available Insights for the role and researching any additional requirements through secondary research Knowledge of marketing automation platforms and CRM tools- SalesForce Eloqua and Marketo Analytical and numerical skills to analyse design develop customer data sets Story-telling with data solid skills in building the case for change drawing on data and analytical techniques where appropriate and communicating this to business audiences to find creative solutions Proficient in using data to inform marketing decisions and capable of executing complex campaigns across multiple channels Should also be adept at managing budgets vendor and agency management Excellent presentation skills with a strong emphasis on attention to detail Experience you would be expected to have Qualifications Strong understanding of B2B and integrated marketing strategies Understanding of customer journey mapping Typically a degree and post graduate qualification in a related subject e g Business marketing economics statistics analytics etc Experience Significant and diverse experience in B2B marketing Should have worked with people from other business locations or functions Strategic thinking and planning to navigate the complexities in campaigns The skills you ll need Agency Management Marketing Strategy Stakeholder Management Campaign Strategy Campaign Development Data Analysis Campaigning KPI Metric Monitoring Digital Marketing Brand Strategy Customer Segmentation Campaign Optimisation Project Programme Management Account Based Marketing Decision Making Growth Mindset Inclusive LeadershipOur leadership standards Looking in Leading inclusively and Safely I inspire and build trust through self-awareness honesty and integrity Owning outcomes I take the right decisions that benefit the broader organisation Looking out Delivering for the customer I execute brilliantly on clear priorities that add value to our customers and the wider business Commercially savvy I demonstrate strong commercial focus bringing an external perspective to decision-making Looking to the future Growth mindset I experiment and identify opportunities for growth for both myself and the organisation Building for the future I build diverse future-ready teams where all individuals can be at their best About us BT Group was the world s first telco and our heritage in the sector is unrivalled As home to several of the UK s most recognised and cherished brands - BT EE Openreach and Plusnet we have always played a critical role in creating the future and we have reached an inflection point in the transformation of our business Over the next two years we will complete the UK s largest and most successful digital infrastructure project - connecting more than 25 million premises to full fibre broadband Together with our heavy investment in 5G we play a central role in revolutionising how people connect with each other While we are through the most capital-intensive phase of our fibre investment meaning we can reward our shareholders for their commitment and patience we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come This includes radical simplification of systems structures and processes on a huge scale Together with our application of AI and technology we are on a path to creating the UK s best telco reimagining the customer experience and relationship with one of this country s biggest infrastructure companies Change on the scale we will all experience in the coming years is unprecedented BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills experience creativity and passion to take this company into a new era A FEW POINTS TO NOTE Although these roles are listed as full-time if you re a job share partnership work reduced hours or any other way of working flexibly please still get in touch We will also offer reasonable adjustments for the selection process if required so please do not hesitate to inform us DON T MEET EVERY SINGLE REQUIREMENT Studies have shown that women and people who are disabled LGBTQ neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria We re committed to building a diverse inclusive and authentic workplace where everyone can be their best so if you re excited about this role but your past experience doesn t align perfectly with every requirement on the please apply anyway - you may just be the right candidate for this or other roles in our wider team

📌 Marketing Specialist (Haryana)
🏢 BT Group
📍 Haryana