Job Title Digital Marketing Manager Location Noida Uttar Pradesh IMS Campus Company IMS DIA Design Innovation Academy is a premier institution specializing in design education with courses in fashion communication interior and product design We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills Job Summary We are seeking a data-driven and creative Digital Marketing Manager SEO to lead our online presence and marketing efforts The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns This role is crucial for driving student admissions enhancing our brand reputation and engaging with our target audience of prospective students parents and industry partners Key Responsibilities Strategy Planning Develop implement and manage a comprehensive digital marketing strategy aligned with institutional goals including lead generation brand awareness and student enrollment targets Campaign Management Oversee and execute all digital marketing campaigns across various channels including SEO SEM email marketing social media marketing organic and paid and display advertising Content Social Media Manage and maintain our social media presence across all platforms Collaborate with the content team to create engaging and informative content that showcases our students faculty and unique campus life Analytics Reporting Use tools like Google Analytics to track and analyze campaign performance against key metrics e g ROI conversion rates CPA and website traffic Provide regular reports to senior management with actionable insights for optimization Website Management Work with the web development team to ensure the website is optimized for user experience UX is conversion-focused and reflects the academy s brand identity Budget Management Plan manage and monitor the digital marketing budget to ensure efficient allocation of resources and maximum return on investment Market Research Stay current with the latest digital marketing trends tools and best practices Conduct competitive analysis to identify new growth opportunities Required Skills Qualifications Experience A minimum of 5 years of proven work experience in a digital marketing role with at least 2 years in a management or leadership capacity Experience in the education or design industry is a plus Education A Bachelor s or Master s degree in Marketing Communications or a related field Technical Proficiency Demonstrable experience leading and managing SEO SEM social media paid and organic and email marketing campaigns Solid knowledge of website analytics tools e g Google Analytics HubSpot etc Familiarity with marketing automation and CRM software Soft Skills Strong analytical and data-driven mindset Excellent written and verbal communication skills Proven ability to work collaboratively with cross-functional teams Exceptional leadership and project management skills Job Type Full-time Pay 50 000 00 - 55 000 00 per month Benefits Provident Fund Work Location In person