- About the Role This role entails devising and executing integrated marketing strategies with a solid focus on Brand Management Content Marketing Events and Activations and Communications Internal and External The position offers ample opportunity to build and elevate a legacy brand in Bangalore while driving measurable business growth Roles and Responsibilities Translate brand strategy into actionable plans positioning and go-to-market strategies Strengthen brand identity and positioning across online and offline channels for the salon and clinic division Lead ATL BTL Customer Research Content Creatives and Social Media initiatives Manage internal teams cross-functional teams and external agencies to ensure seamless campaign execution Elevate business growth through measurable results focusing on both growth and brand halth metrics Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends Oversee creation and management of promotional collateral ensuring consistency across all external and internal communications Handle media relationships PR and agency collaborations Develop best practices define and track KPIs to manage marketing success Ensure ROI through effective budget planning financial acumen and resource allocation Mentor and manage a team of marketing professionals fostering creativity collaboration and continuous improvement Collaborate closely with sales product development and operations teams to align marketing strategies with business goals and ensure a seamless customer journey Drive marketing automation to optimize the consumer journey and improve engagement Track and report on brand health metrics such as awareness recall and customer sentiment Responsible for key growth metrics including lead generation customer acquisition costs and customer lifetime value Oversee end-to-end project management for all campaigns ensuring timely delivery within budget Required Skills 7-9 years experience in Brand Management and Consumer Marketing with a proven track record of creating and executing successful marketing plans Strong understanding of promotion and media planning across digital and traditional mediums Expertise in creative and production processes for both digital incl video audio and traditional materials Hands-on experience in managing content media PR and campaign calendars Experience in leveraging digital platforms across display social mobile and online channels Desired Skills Superior communication and interpersonal skills Dynamic leadership and team development capabilities Strong financial acumen and ability to manage budgets effectively Ability to thrive in an unstructured agile work environment Innovative creative and strategic planning skills with a track record of driving higher revenue through marketing efforts Positive go-getter attitude with problem-solving mindset Location - Koramanagala Job Type Full-time Pay 100 000 00 - 150 000 00 per month Benefits Health insurance Paid sick time Provident Fund Work Location In person

📌 Marketing Head (Karnataka)
🏢 Bodycraft Spa and Salon
📍 Karnataka