Product Development Engineering Overview We are seeking a highly skilled and motivated Product Development Engineering to join our expanding Panel Engagement team This role is pivotal in shaping and executing a best-in-class Ad Tech stack enabling digital marketing automation and scaling performance marketing operations globally The ideal candidate will bridge technical expertise and marketing execution collaborating closely with performance marketers product managers developers data analysts and external vendors Key Responsibilities Lead the procurement onboarding and integration of Ad Tech solutions such as MMPs DMPs CDPs TMS GA4 and ad servers Manage and maintain a comprehensive tracking infrastructure including tagging strategies pixel implementation and server-side event tracking Ensure smooth and accurate integration across third-party tools minimizing match rate discrepancies and data loss Implement advanced UTM tracking GCLID FBCLID capture and SKAN for full funnel attribution Build and manage responsive web properties using WordPress including plugin configuration and third-party API integration Coordinate with product and engineering teams to develop new features across web and app properties aligned with engagement objectives Translate complex business needs into clear technical documentation and product requirement specifications Automate campaign workflows including keyword management audience segmentation creative versioning and ad trafficking using custom scripts e g AdWords scripts Deploy API-driven tools to centralize reporting and support automated optimization efforts Drive A B testing initiatives analyze test outcomes to inform performance enhancements Collaborate with analytics teams to develop robust attribution models and define actionable KPIs Create and maintain real-time dashboards using BI tools such as Power BI and Google Data Studio Design and implement data pipelines using Big Data and ETL frameworks to streamline campaign analytics Identify and mitigate tracking risks related to cookie deprecation and changes in mobile advertising IDs Utilize tools like Google Tag Manager and Google Analytics to implement event-based tracking with minimal developer involvement Monitor and troubleshoot tracking inconsistencies redirects and parameter loss across the user journey Design tracking templates to ensure consistent data capture across campaign assets landing pages deep links app stores Use Excel tools such as Power Query and Power Pivot for campaign data modeling and transformation Conduct advanced analysis including budget tracking ROI forecasting and performance variance evaluation Create compelling data-driven PowerPoint presentations for executive stakeholders showcasing funnel performance test results and strategic recommendations Collaborate with key internal stakeholders including marketing CRM and engineering teams to align campaign needs and technical dependencies Manage relationships with vendors e g Adjust Branch Appsflyer to optimize measurement attribution and audience targeting Administer CRM platforms like Salesforce or Microsoft Dynamics to drive personalized user engagement campaigns Required Qualifications Proven experience in Ad Tech Marketing Automation and Performance Campaigns Experience with Mobile Measurement Partners MMPs such as Adjust Branch or Appsflyer Familiarity with platform SDKs e g Meta TikTok Google and experience integrating them into mobile apps Proficiency with Google Tag Manager GTM GA4 and web tracking Experience using Microsoft Clarity Hotjar or similar behavior analytics tools Strong technical proficiency in tracking methodologies analytics and web development HTML CSS JS WordPress Thorough knowledge of implementing WordPress plug-ins and smooth integration with third-party APIs Experience with Firebase for app analytics in-app event setup crash reporting and push notifications Familiarity with BI tools Power BI Google Data Studio MMPs and campaign performance tools Strong analytical mindset with the ability to derive actionable insights from large datasets Team player with the ability to co-ordinate with multiple stakeholders to deliver outcomes Experience in gathering detailed business needs from stakeholders and translating them into technical product requirement documents to hand off to development teams Ability to work autonomously manage multiple workstreams and communicate effectively across cross-functional teams Familiarity with Power Automate for automating workflows and connecting marketing data tools Preferred but not mandatory Experience managing multiple campaigns simultaneously and with medium to large budgets Familiarity with digital content engagement campaign management web analytics and conversion optimization Experience with social media platforms and their audiences Background in digital strategy information architecture design digital marketing including online advertising and promotion Certifications in Google Display video 360 Google Ads GA4 and Google Tag Manager Additional Information Our Advantages Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program EAP About NIQ NIQ is the world s leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms NIQ delivers the Full View TM NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90 of the world s population For more information visit NIQ com Want to keep up with our latest updates Follow us on LinkedIn Instagram Twitter Facebook Our commitment to Diversity Equity and Inclusion NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products We enthusiastically invite candidates who share that mission to join us We are proud to be an Equal Opportunity Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center https nielseniq com global en news-center diversity-inclusion

📌 Product Development Engineering (Gujarat)
🏢 Nielseniq
📍 Gujarat