1 End-to-end metric ownership Be fully accountable for a defined lifecycle KPI e g activation D7 retention churn rate - set targets build roadmap deliver improvements and own outcomes 2 Campaign setup CRM operations Clevertap Braze etc Build configure QA and execute campaigns and automated journeys in the CRM platform Clevertap or equivalent - audience selection triggers scheduling tagging and delivery monitoring 3 Segmentation personalization Define behavioural and transactional cohorts implement dynamic personalization rules and maintain audience hygiene to ensure relevance and lift 4 Experimentation optimization Design and run A B and holdout experiments analyse uplift and iterate on messaging timing and frequency to maximize impact 5 Analysis reporting cross-functional alignment Track and interpret campaign and funnel metrics maintain dashboards produce concise insights and recommendations and coordinate with Product Data and CX for dependencies and fixes Key Expected Outcomes -1 Improvement in owned lifecycle metric - measurable growth in activation retention reactivation or churn reduction for the assigned user cohort 2 High-quality campaign execution - error-free setup timely delivery and consistent hygiene across CRM journeys and automations 3 Increased user engagement watch conversion - stronger daily weekly active ratios and deeper content consumption 4 Data-driven optimization - regular testing and iteration leading to improved CTRs conversions and journey completion rates 5 Actionable insights for business teams - explicit reporting and learnings that inform product and marketing decisions Must Have Requirements End-to-end Lifecycle Ownership - ability to plan execute and measure campaigns for a defi ned metric or stage e g activation retention - CRM Automation Expertise - hands-on execution using tools like Clevertap MoEngage WebEngage- User Segmentation Targeting - defi ning cohorts based on behaviour subscription status and engagement data - Cross-channel Campaign Management - executing communication via push WhatsApp SMS RCS email and in-app along with Spends optimization- Data Analysis Reporting - tracking key KPIs and metrics eg DAU WAU retention watch conversion churn and deriving insights along with RCA- A B Testing Experimentation - Continuously ideating setting up and evaluating experiments to improve conversion and retention - Journey Funnel Optimization - identifying drop-offs and improving user progression through lifecycle stages - Copy Creative Collaboration - working with content design teams to ensure messaging relevance and clarity - Stakeholder Collaboration - aligning with product CX Content and data teams for execution dependencies - Ownership Mindset - accountable for end outcomes and continuously optimizing performance of the assigned metric What will be the success metric for this role - Improvement in owned lifecycle metric - measurable growth in activation retention reactivation or churn reduction for the assigned user cohort - High-quality campaign execution - error-free setup timely delivery and consistent hygiene across CRM journeys and automations - Increased user engagement watch conversion - stronger daily weekly active ratios and deeper content consumption - Data-driven optimization - regular testing and iteration leading to improved CTRs conversions and journey completion rates - Actionable insights for business teams - clear reporting and learnings that inform product and marketing decisions Required Skills Customer Segmentation Personalization CRM Lifecycle Marketing Data Analysis KPI Reporting A B Testing Experimentation Funnel Journey Optimizatio ref updazz com

📌 Crm & Lifecycle Manager (4-6 Yrs) Noida (marketing/pr/advertising)
🏢 Team Works Consultancy
📍 Noida